Commercial Director

banyansoftware; Belgique; On-site; EUR 120,000 - 180,000; Full time

Job summary

Besco, part of Banyan Software, is seeking a Commercial Director in Belgium to build and lead the entire commercial engine for its healthcare software product line. You will own new client acquisition, account expansion, tender strategy and revenue performance from the ground up.

You will drive international expansion, shape pricing and GTM initiatives, and work closely with product, technical, and operations teams to ensure market-led delivery and scalable, profitable growth.

Qualifications

• Senior commercial leadership experience in B2B software or SaaS is essential.
• A proven track record of revenue growth and expanding into new markets.
• Experience in healthcare technology, hospital software or regulated industries is a plus.
• Experience managing complex, consultative sales cycles with senior stakeholders.
• Strong commercial acumen: forecasting, pricing, negotiations and performance.
• Entrepreneurial, hands-on leadership in growing software businesses.
• Experience building international opportunities and strategic partnerships.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute a comprehensive commercial strategy aligned with growth objectives.
• Lead revenue generation across existing and new markets, identify opportunities and partnerships.
• Strengthen relationships with hospitals, healthcare providers, insurers and stakeholders.
• Drive international expansion for Besco's healthcare software solutions worldwide.
• Own sales pipeline, forecasting, targets and data-driven performance.
• Lead complex sales processes with senior executives and procurement teams.
• Collaborate with product, technical and operations to align priorities with market needs.
• Develop pricing strategies and go-to-market initiatives for scalable growth.

Skills

Senior Commercial Leadership

B2B SaaS

Revenue Growth

Market Expansion

Healthcare Tech

Strategic Partnerships

Sales Leadership

Job description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

About Besco:

Besco is an established Belgian healthcare technology company specialising in innovative software solutions that support hospitals, healthcare providers and insurance organisations. With a strong presence in the Belgian healthcare market, Besco develops mission-critical solutions covering medical billing, reimbursement data, regulatory compliance and surgical instrument traceability. Its products help healthcare organisations improve operational efficiency, maintain accuracy and compliance, and ultimately support better patient care.

Now part of Banyan Software, a global group of specialist software businesses, Besco is entering an exciting new phase of growth and international expansion. Building on its established customer relationships, deep industry expertise and proven technology, the business is focused on strengthening its market-leading position in Belgium while accelerating the international adoption of its healthcare software solutions. This creates an exciting opportunity for a commercially driven leader to shape the company's growth strategy, develop new markets and play a pivotal role in its next chapter.

The Role:

One of Banyan's Operating Companies in Belgium have created a new role for a Commercial Director in their team The Commercial Director will be the company's first dedicated commercial leader for one of their products- responsible for driving sales and business development function from the ground up and driving growth within the Medical sector worldwide. Reporting directly to the CEO, this person will own the entire commercial engine: new client acquisition, account expansion, tender strategy, and revenue performance. This is a builder role that will also have internal development responsibilities.. You will design and execute the commercial machine, not inherit one.

You will:

• Develop and execute a comprehensive commercial strategy aligned with Besco's growth objectives and long-term business ambitions.
• Lead revenue generation across existing and new markets, identifying opportunities for new business, upselling, cross-selling and strategic partnerships.
• Strengthen and expand relationships with hospitals, healthcare providers, insurance organisations and other key stakeholders.
• Drive international expansion, identifying and developing new markets for Besco's healthcare software solutions.
• Take ownership of the sales pipeline, forecasting, commercial performance and revenue targets, ensuring a structured and data-driven approach.
• Lead complex, consultative sales processes, engaging with senior decision-makers and navigating healthcare procurement cycles.
• Work closely with product, technical and operational teams to ensure commercial priorities align with customer requirements and market opportunities.
• Develop and optimise commercial processes, pricing strategies and go-to-market initiatives to support scalable, profitable growth.
• Act as a senior representative of Besco, building strategic relationships and increasing brand awareness across the healthcare technology sector.

Qualifications for success:

• Proven experience in a senior commercial leadership position, such as Commercial Director, Sales Director, Head of Sales or a similar role, ideally within B2B software or SaaS.
• A strong track record of delivering revenue growth, developing commercial strategies and successfully expanding into new markets.
• Experience within healthcare technology, hospital software, medical devices or another complex, regulated B2B environment would be highly advantageous.
• Demonstrable success managing complex, consultative sales cycles involving multiple stakeholders, senior executives and procurement teams.
• Strong commercial acumen, with experience in revenue forecasting, pipeline management, pricing, contract negotiations and commercial performance.
• An entrepreneurial, hands-on leadership style, comfortable operating within a specialist, growing software business and balancing strategic direction with day-to-day execution.
• Experience developing international business opportunities, building strategic partnerships and establishing relationships across new geographical markets.
• Excellent communication, negotiation and stakeholder management skills, with the ability to influen