CMI Internship

Edgard & Cooper | B Corp; West-Vlaanderen; On-site; EUR 6,700 - 10,000; Part time

Benefits offered by this job

Office dogs

Free gym access

Cozy office vibe with good coffee

Snack drops for humans

Job summary

Edgard & Cooper is seeking a Consumer & Market Insights intern to voice pet parents' needs within our small insights team. You will influence product development, branding, and packaging decisions by turning consumer insights into actionable recommendations.

You will work on qualitative and quantitative research, contribute to brand communication strategies, and explore trends and data to shape new products in a fast-growing pet foods company. Office-based in Belgium.

Qualifications

• Currently pursuing studies in marketing, economic sciences, social sciences (such as business psychology), or related fields.
• Proficiency in English is a must, and knowledge of either Dutch or French is essential.
• You’re interested in qualitative and quantitative research. A first experience with market research (in your studies) is a plus.
• Sniffing out secondary research (online data & reports, trends).
• You're eager to understand consumer behaviours and brands, and pets.
• Familiarity with one or more research tools and software, such as SPSS, Q, Excel, etc., is a plus.
• You have an analytical mindset.
• You genuinely care about sustainability and social impact (aligned with B-corp values).

Responsibilities

• Support in the full cycle of qualitative and quantitative market research.
• Craft surveys and interview guides for research questions.
• Conduct qualitative fieldwork (interviews, consumer observations).
• Coordinate quantitative fieldwork (online surveys).
• Analyze data and write actionable recommendations.
• Transform insights into breakthrough products and communications with the team.
• Sniff secondary research (online data & reports, trends).
• Be adaptable in a fast-growing scale-up environment.

Skills

English proficiency

Dutch or French

Research interest

Analytical mindset

Qualitative & quantitative research

Sustainability passion

SPSS

Excel

Market research

Education

Marketing/Economics/Social sciences

Related fields

Tools

SPSS

Excel

Q

Job description

What type of breed are we looking for?

Love pets & want to revolutionize the pet food industry? Do you find yourself endlessly intrigued by the intricate web of human decision-making, especially when it comes to the fascinating world of brands and consumer choices? Great, keep on reading then.

What type of breed are we looking for?

Love pets & want to revolutionize the pet food industry? Do you find yourself endlessly intrigued by the intricate web of human decision-making, especially when it comes to the fascinating world of brands and consumer choices? Great, keep on reading then.

We are looking for a Consumer and Market Insights intern (minimum 3 months). You will carry the voice of pet parents within our organization, translating their needs into brand development opportunities.

You will mainly work with the consumer and market insights team (a small team of 3), that’s part of the bigger brand and product team.

At Edgard & Cooper consumer and market insights are a vital starting point for all our product and brand decisions. You will have a direct impact on the development of new products, how we talk to consumers and our brand identity (e.g. communication, commercials, packaging designs), amongst other things.

What is in your bowl?

In short, you get tails wagging by bringing customer-centricity into brand development:

• Support in the full cycle of qualitative and quantitative market research.
  • Brewing up the perfect research approach for the research questions at hand (crafting surveys, sculpting interview guides).
  • Qualitative fieldwork (conducting interviews, observing consumers, …).
  • Conducting quantitative fieldwork (orchestrating online surveys).
  • Analysing, writing actionable recommendations.
• Use your marketeer mindset to transform insights into breakthrough products and impactful communications (together with the team).
• Sniffing out secondary research (online data & reports, trends).
• We’re a scale up, you’re a CMI intern – life is full of surprises, so we might throw in some other fun stuff to do.

What Skills And Tricks Should You Bring

• Currently pursuing studies in marketing, economic sciences, social sciences (such as business psychology), or related fields.
• Proficiency in English is a must, and knowledge of either Dutch or French is essential.
• You’re interested in qualitative and quantitative research. A first experience with market research (in your studies) is a plus.
• Sniffing out secondary research (online data & reports, trends).
• You're eager to delve deeper into understanding consumer behaviors and attitudes, and is intrigued by brands, consumer goods, and of course pets.
• Familiarity with one or more research tools and software, such as SPSS, Q, Excel, etc., is a plus.
• You have an analytical mindset.
• You genuinely care about sustainability and social impact (you are aligned with B-corp values).
• No need to have 4 legs & a tail, you don’t have to be perfect.

Why you’ll love it:

• Gain experience in a fast growing company and doing good for pets and the planet
• Join our pack of students & interns. You're never the only newbie, and you'll be part of a supportive, like-minded community
• Office dogs = instant mood boosters and the ultimate brainstorming buddies
• Learn by doing: get hands-on experience and real ownership
• Cozy office vibes with great coffee, good vibes, and even better company (four-legged and two-legged alike)
• Make a real impact in a company that cares about pets, people, and the planet
• Fun team moments like afterworks & surprise snack drops (yes, for humans too!)
• Free gym access & fitness classes to keep your tail wagging