Brand Strategy Leader – Europe Growth & Innovation

INBEV BELGIUM; Vlaams-Brabant; Sur place; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Bonus program

Flexible rewards

Meal vouchers

Life insurance

Learning & development

Parental leave

Wellbeing initiatives

Résumé du poste

INBEV BELGIUM in Leuven is seeking a Senior Brand Manager for Stella Artois to shape the Belgium brand plan and lead cross‑functional teams across markets. You will own the local strategy and drive the execution of consumer campaigns, trade plans and premium experiences.

Collaborating with agencies, supply, innovation and sales, you will bring the brand to life across Belgium and Europe. Fluency in English, Dutch and French is required for this high‑visibility role.

Qualifications

• Strong FMCG marketing experience with a solid understanding of consumers, brands and commercial drivers.
• Fluency in English, Dutch and French.
• Strong strategic, project management and execution skills, with a track record of delivering results.

Responsabilités

• Develop and execute a 360° brand plan for Stella Artois Belgium, translating brand strategy into communication, trade and commercial plans.
• Lead the 1-Year Plan and align priorities with business objectives and senior stakeholders.
• Monitor brand performance and lead regular reviews to identify opportunities and drive growth.
• Lead the deployment of Stella Artois platforms in Belgium, including global initiatives and campaigns.
• Provide clear creative direction and challenge ideas to ensure impact against the brand strategy.
• Drive innovation, renovation and packaging projects with internal teams and agencies.
• Collaborate with Supply, Innovation, Sales and Marketing to bring projects to life.
• Partner with media teams to maximise impact through channels and media mix.
• Take ownership of selected Europe-wide projects and scale initiatives beyond Belgium.
• Build strong relationships with senior stakeholders at BU and Zone level.
• Manage the brand budget, forecasting and PO processes.

Connaissances

FMCG marketing

English

Dutch

French

Strategic thinking

Project management

Cross-functional collaboration

Communication

Description du poste

INBEV BELGIUM in Leuven is seeking a Senior Brand Manager for Stella Artois to shape the Belgium brand plan and lead cross‑functional teams across markets. You will own the local strategy and drive the execution of consumer campaigns, trade plans and premium experiences.

Collaborating with agencies, supply, innovation and sales, you will bring the brand to life across Belgium and Europe. Fluency in English, Dutch and French is required for this high‑visibility role.