Senior Brand Manager - Belgium Growth & Activation

innocent Limited; Brussel Hoofdstad; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

innocent Limited in Belgium seeks a Senior Brand Manager to shape and grow the Belgium market. You’ll own strategy, lead the Annual Business Plan, and drive standout campaigns across in-store and media touchpoints.

You’ll work closely with Sales to align marketing and commercial priorities and use shopper data to unlock new growth. You’ll collaborate with the Benelux teams and London Group Marketing to ensure plans align with brand strategy, while leading local activation and product launch

Qualifications

• Significant experience in brand marketing, ideally within FMCG.
• Strong strategic capabilities with proven ability to execute and deliver.
• Experience owning business plans, identifying growth opportunities and influencing commercial performance.
• Excellent project management skills with multiple priorities and stakeholders.
• A passion for creativity and working with agencies to bring a brand to life.
• Strong expertise in consumer, shopper and market data and turning insights into action.
• Proactive mindset with ownership and cross-functional collaboration.
• Native Flemish and professional English; French is a plus.

Responsabilités

• Own the innocent portfolio in Belgium and provide strategic growth recommendations.
• Lead and deliver the Annual Business Plan for Belgium and identify priorities.
• Develop and execute activation plans across creative, media, experiences and in-store touchpoints.
• Manage the Benelux trade marketing mix to maximize visibility and performance.
• Own monthly marketing performance cycle for Belgium and translate insights into action.
• Create and deliver launch plans for new products in Belgium.
• Collaborate with sales to align marketing and commercial priorities.
• Leverage consumer and market data to identify growth opportunities.
• Build strong connections with drinkers and respond to feedback across platforms.

Connaissances

Brand strategy

Campaign execution

Data analysis

Stakeholder management

Team leadership

English fluency

Flemish language

Description du poste

innocent Limited in Belgium seeks a Senior Brand Manager to shape and grow the Belgium market. You’ll own strategy, lead the Annual Business Plan, and drive standout campaigns across in-store and media touchpoints.

You’ll work closely with Sales to align marketing and commercial priorities and use shopper data to unlock new growth. You’ll collaborate with the Benelux teams and London Group Marketing to ensure plans align with brand strategy, while leading local activation and product launch