Brand Manager Incontinence Benelux

HARTMANN GROUP; Tubeke; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

34 days annual leave

Permanent full-time contract (38h/week

Competitive salary + annual bonus

Pension plan

Health insurance

Company car with fuel card

Meal vouchers

Eco-vouchers

Job summary

HARTMANN is seeking a creative and results-driven Brand Manager Incontinence for the Benelux region. You will report to the Marketing Director Benelux and shape the Incontinence portfolio with local teams and our Head Office in Germany.

You will monitor market trends, translate insights into initiatives, and drive growth across the Benelux. Travel across the region is required to align with customers and commercial teams.

Qualifications

• Bachelor’s or Master’s degree in marketing.
• 3-5 years in a marketing role within an international environment.
• Experience in medical device business.
• Fluent in Dutch, French, and English.
• Independent, proactive, and results driven.

Responsibilities

• Contribute to the development and execution of the Benelux marketing strategy and defining commercial initiatives for the Incontinence portfolio.
• Drive portfolio growth through targeted marketing initiatives, pricing strategies, and product positioning.
• Equip the sales team with compelling tools, training, and market insights to maximize business performance.
• Lead the successful launch of new products, ensuring effective local implementation and follow-up.
• Collaborate with Supply Chain to optimize forecasting, product availability, and inventory management.
• Ensure the availability of high-quality sales and marketing materials, including product documentation and technical information.

Skills

Marketing

International environment

Dutch

French

English

Strategic thinking

Team leadership

Education

Bachelor’s or Master’s in Marketing

Job description

At HARTMANN, helping people is at the heart of everything we do.

We enable healthcare professionals to concentrate on delivering the best possible care, positively impacting the lives of those they support every day.

Through meaningful solutions and a culture of continuous development, we strive to make a real difference. In return, you'll have the opportunity to grow, take on new challenges, and make your mark.

At HARTMANN, your contribution matters because the difference starts with you.

We are looking for a creative and results-driven Brand Manager Incontinence for the Benelux region.

Reporting to the Marketing Director Benelux, you will be responsible for developing and optimizing the incontinence portfolio in close collaboration with local Marketing teams, Business Units, and our Head Office in Germany.

You will monitor market trends, customer needs, and competitive activities, translating insights into actionable initiatives that drive growth and business performance.

As part of HARTMANN, you embrace change and actively contribute to the continuous development of our Marketing and Sales organization.

This is a Benelux-wide role that involves regular travel across the region, working closely with customers and commercial teams.

In this role, you will make a tangible impact on our business, customers, and organization by:

Product Management & Marketing

• Contribute to the development and execution of the Benelux marketing strategy and defining commercial initiatives for the Incontinence portfolio.
• Drive portfolio growth through targeted marketing initiatives, pricing strategies, and product positioning.
• Equip the sales team with compelling tools, training, and market insights to maximize business performance.
• Lead the successful launch of new products, ensuring effective local implementation and follow-up.
• Collaborate with Supply Chain to optimize forecasting, product availability, and inventory management.
• Ensure the availability of high-quality sales and marketing materials, including product documentation and technical information.

Strategic Marketing & External Relations

• Monitor market trends, customer needs, and competitive developments, translating insights into actionable growth opportunities.
• Build and maintain strong relationships with key opinion leaders, customers, and external stakeholders, supporting the sales team when needed.
• Represent HARTMANN at trade fairs, conferences, customer events, and industry meetings.
• Collaborate closely with international colleagues and Business Units to ensure alignment and share best practices across the organization.
• Provide regular updates on market developments, business performance, and key projects to the Sales & Marketing Director Benelux.

To succeed in this role, you bring a strong interest in the HARTMANN culture and values, along with the skills and experience needed to drive business growth and portfolio success.

Your Profile

• Bachelor’s or master’s degree in marketing or proven business experience, background with strong commercial acumen.
• 3-5 years’ experience in a marketing role within an international environment.
• Experience in medical device business.
• Fluent in Dutch, French, and English.
• Independent, proactive, and results driven.
• Strong marketing and commercial mindset with excellent communication and influencing skills.
• Able to operate at both strategic and operational levels.
• Entrepreneurial team player with leadership potential and a keen eye for business opportunities.

Benefits

• Permanent full-time contract (38h/week)
• 34 days of annual leave
• Hybrid working (up to 2 days/week from home)
• Competitive salary with annual bonus
• Pension plan and health insurance
• Company car with fuel card
• Meal vouchers and eco-vouchers

Plus the opportunity to grow within an international healthcare company.