Brand Manager | FMCG Food

Generations Recruitment; Brussel Hoofdstad; On-site; EUR 65,000 - 90,000; Full time

Job summary

Generations Recruitment is seeking a Brand Manager Benelux to join its Marketing team in Brussels. Take ownership of a portfolio of Belgian brands, drive growth, accelerate innovation and engage consumers across local channels.

You will report to the Group Brand Manager and lead strategy to execution, with autonomy to manage innovative campaigns and collaborate with Sales, Finance and Supply Chain to deliver strong commercial results.

Qualifications

• Several years of FMCG marketing or brand management experience.
• Experience leading projects from concept to execution, including campaigns.
• Strong data interpretation using Nielsen/YouGov to guide actions.

Responsibilities

• Develop and implement annual brand plans to grow awareness and market share.
• Build an innovation pipeline from consumer insights to market launch.
• Lead brand campaigns across TV, digital and in-store channels.
• Coordinate with agencies for campaign content and activation.
• Monitor trends and consumer insights to inform actions.
• Manage budgets and contribute to profitability.
• Collaborate with Sales, Finance, Supply Chain and R&D.

Skills

FMCG marketing

Brand management

Project management

Nielsen data

YouGov data

Dutch language

French language

Stakeholder management

Job description

• Make a real impact: Take ownership of well-established Belgian brands and contribute directly to their growth, innovation and future development.
• Bring your ideas to life: Lead exciting product innovation and communication projects, with the autonomy to turn your ideas into concrete results.
• Enjoy the best of both worlds: Join a close knit, entrepreneurial Benelux team while benefiting from the expertise, resources and opportunities of a leading international food group.
• Grow and develop: Work alongside experienced marketing professionals who value collaboration, knowledge sharing and personal development.

About the company

Our client is a leading player in the Benelux dairy market, offering a portfolio of iconic brands.

Combining the strength of an international group with the entrepreneurial spirit of a close-knit local team, the company is passionate about creating high quality products, building meaningful brands and bringing innovation to consumers.

Today, our client is looking for a Brand Manager Benelux to join its Marketing team, based in Brussels.

About the job

Take ownership of a portfolio of beloved Belgian brands, including one of the company's most strategic local brands, produced in Belgium.

Your challenge? Drive brand growth, accelerate innovation and strengthen consumer engagement, while contributing directly to the commercial performance of the brands and their local production site.

Reporting to the Group Brand Manager, you will manage your brands from strategy to execution, with significant autonomy and the opportunity to lead exciting innovation and communication projects.

Your key responsibilities:

• Brand Strategy & Growth: Develop and implement annual brand plans to drive brand awareness, market share, volume growth and profitability.
• Innovation & Product Development: Build and manage an innovation pipeline, from consumer insights and concept testing to product development and market launch, working closely with R&D and production teams.
• Brand Communication: Lead the development and execution of impactful marketing campaigns across TV, digital and in store channels, including a new communication platform for a key local brand.
• Campaign & Agency Management: Act as the main contact for creative and media agencies, coordinating campaign development, content production and activation.
• Brand Performance & Consumer Insights: Monitor market trends, consumer behaviour and brand performance using Nielsen and other research tools, translating insights into concrete actions.
• Budget & Business Performance: Manage marketing projects within allocated budgets, monitor ROI and contribute to volume, margin and profitability objectives.
• Cross Functional Collaboration: Work closely with Sales, Category Management, Finance, Supply Chain and R&D to ensure successful project execution and strong commercial alignment.

This is a hands on role, combining brand ownership, creativity, analytical thinking and operational execution in a dynamic FMCG environment.

About the ideal candidate

• You have several years of experience in FMCG marketing or brand management, ideally within a leading consumer goods company. Alternatively, you bring a strong FMCG background in Category Management or Sales, combined with a genuine passion for brands, consumers and marketing.
• You have experience managing marketing projects from concept to execution, including product innovation and/or integrated communication campaigns.
• You are comfortable working with market and consumer data (Nielsen, YouGov) and translating insights into actionable business recommendations.
• You combine strategic thinking with a pragmatic, hands on approach and enjoy making things happen.
• You are a proactive, creative and solution oriented project manager, capable of managing multiple stakeholders and deadlines.
• You have excellent command of Dutch and French.