Brand & Content Marketeer

FLAMANT; Geraardsbergen; On-site; EUR 45,000 - 65,000; Full time

Job summary

Flamant, a premium Belgian interior and lifestyle brand, seeks a Brand & Content Marketeer to lead brand storytelling from Geraardsbergen, Belgium. You will revamp how Flamant looks and sounds, create content, and own social media across channels.

You’ll work hands-on with photographers, writers and the design team to ensure consistency in tone, visuals and campaigns, while supporting retail and e-commerce with compelling content.

Qualifications

• Four or more years in brand, content or social media marketing.
• Bachelor's or Master's degree in marketing, communication or similar, or equivalent experience.
• Hands-on content creation across social media, video, layouts.
• Strong visual sense; able to direct photographers and judge layouts.

Responsibilities

• Revamp brand visuals, tone and guidelines.
• Own and grow social media presence: plan calendar, create posts, engage with community.
• Plan shoots with our photography team and write copy for collections and campaigns.
• Ensure brand story across retail, B2B and e-commerce.
• Collaborate with Visual Merchandiser to elevate in-store experience.
• Equip dealers with catalogs, images and campaign materials.
• Launch new collections with cross-team alignment for showroom events.
• Keep brand consistent across packaging and templates.

Skills

Brand marketing

Content creation

Social media

Multilingual writing

Education

Marketing degree

Marketing/Communications degree

Tools

Adobe Suite

Canva

Job description

All Jobs

Brand & Content Marketeer

Geraardsbergen, Belgium

Your Challenge

Flamant is a leading Belgian premium interior and lifestyle brand, specialising in high-end furniture, decoration and total concepts for residential and professional projects. With a strong focus on design, quality and craftsmanship, Flamant has grown into an internationally recognised brand that combines timeless elegance with a warm and authentic living experience.

Flamant is a leading Belgian premium interior and lifestyle brand, specialising in high-end furniture, decoration and total concepts for residential and professional projects. With a strong focus on design, quality and craftsmanship, Flamant has grown into an internationally recognised brand that combines timeless elegance with a warm and authentic living experience.

You elevate the Flamant brand in every place people meet it: our shops, our dealers, our webshop and social media. This is a hands-on role. You revamp the brand, keep it up to date in every detail, and create much of the content yourself.

What You Will Do

• Revamp the brand. You refresh how Flamant looks, sounds and feels, and translate this into clear guidelines for tone of voice, visuals and brand applications.
• Own social media. You build our social media presence: plan the calendar, create and post content, engage with the community and grow our reach.
• Create the content. Together with our in-house photography department you plan and direct shoots, and you write the copy for collections, campaigns, newsletters and product pages.
• One brand, every channel. Retail, B2B and e-commerce carry the same brand story, from shop and dealer materials to the content you deliver to our e-commerce responsible for flamant.com.
• Uplift the in-store experience. You work closely with our Visual Merchandiser so that the brand comes to life in every shop: signage, in-store communication and atmosphere.
• Equip our dealers. Catalogues, images and campaign materials help our dealers present Flamant the right way.
• Launch each collection. With Visual Merchandising and Purchase & Design, every new collection gets one clear message across all channels, including showroom events and trade fairs.
• Keep the brand up to date. From packaging and print to presentations and templates, you make sure nothing carries an outdated brand image.

Who You Are

• Four or more years in brand, content or social media marketing, ideally in interior, lifestyle or premium retail.
• A Bachelor's or Master's degree in marketing, communication or similar, or equivalent experience.
• Hands-on: you create content yourself, from social media posts and short videos to layouts.
• A strong visual eye: you direct photographers and judge an image, a layout or a room setting with confidence.
• At ease with design and editing tools such as Adobe or Canva, and with social media platforms.
• A strong writer in Dutch, French and English, with a feel for tone.
• Organised, creative and a natural team player across departments.
• Ready to travel occasionally to shops, events and shoots.