Brand Activation Manager, 360° Omnichannel (Benelux)

PIERRE FABRE BENELUX; Brussel Hoofdstad; On-site; EUR 60,000 - 90,000; Full time

Job summary

Pierre Fabre Laboratories in the Benelux region is seeking a Brand Activation Manager (m/v/x) to orchestrate 360° activations across online and offline channels for the market. You will define omnichannel activation plans, manage B2C/B2B activations, and safeguard brand identity, value, and commercial targets.

The role requires strong marketing nous, data-driven decision making, and collaboration with media partners and sales teams to grow brand awareness, market share and revenue within the

Qualifications

• Master's degree in a scientific field; marketing knowledge is a strong plus.
• Experience in data analysis and market/competitor analyses.
• Fluency in English; Dutch/French bilingual is a plus; proficient IT skills.

Responsibilities

• Lead 360° brand activations across on/offline channels in the Benelux.
• Coordinate budget, media plan and ROI with internal teams and external agencies.

Skills

Brand management

Omnichannel planning

Budget management

Data analysis

Media strategy

Education

Master's degree in science

Marketing training/experience

Tools

Excel

PowerPoint

Job description

Pierre Fabre Laboratories in the Benelux region is seeking a Brand Activation Manager (m/v/x) to orchestrate 360° activations across online and offline channels for the market. You will define omnichannel activation plans, manage B2C/B2B activations, and safeguard brand identity, value, and commercial targets.

The role requires strong marketing nous, data-driven decision making, and collaboration with media partners and sales teams to grow brand awareness, market share and revenue within the