Benelux Product Manager: Strategy & Growth

BIC; Brussel Hoofdstad; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Local benefits

Hybrid working (up to 2 home office)

Job summary

The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.

The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.

Qualifications

• Master’s degree in Business, Commercial, Marketing or a related field.
• Minimum 2 to 4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.).

Responsibilities

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing).
• Define and execute the innovation roadmap with Sales and European Marketing.
• Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion).
• Translate brand strategy into trade and marketing plans by channel and customer.
• Lead advertising and media strategy, including PR and influence.
• Define trade marketing strategies with clear KPIs and ROI tracking.
• Support Key Account Managers and category manager with selling stories and promotional recommendations.

Skills

Portfolio management

Strategic planning

Trade marketing

Channel activation

Budget management

ROI tracking

Cross-functional teamwork

Sales support

Education

Master's degree in Business/Marketing

Tools

Word

Excel

PowerPoint

Canva

Job description

The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.

The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.