B2B Marketing Manager

Immoweb ltd.; Brussel Hoofdstad; On-site; EUR 90,000 - 120,000; Full time

Job summary

Immoweb is seeking a senior B2B Marketing Manager to shape how we position, launch and market our B2B products and commercial offers to professional customers, including real estate agencies, developers and notaries. You will connect customer insight, product development and commercial execution to drive measurable business impact.

You will join the Strategy & Growth Team, working with Product, Go-to-Market, Sales, Customer Care and Marketing to deliver clear value propositions and effective

Qualifications

• 5–8+ years of relevant experience in B2B Marketing, Product Marketing or Go-to-Market
• Proven experience developing and executing B2B marketing plans, including product launches, customer communications and campaigns
• Strong ability to translate complex products into clear value propositions and messaging
• Experience collaborating with Product, Sales, Customer Care and Marketing in cross-functional teams
• Strong communication, storytelling, analytical and project management skills
• Commercially minded, customer-centric approach with performance indicators
• Hands-on approach from strategy to customer-facing materials and campaigns
• Fluency in English and Dutch, strong French preferred

Responsibilities

• Product Marketing & Positioning
• Go-to-Market, Launches & Sales Enablement
• B2B Customer Marketing & Communications
• Customer Insight & Performance

Skills

B2B marketing

Product marketing

Go-to-market

Sales enablement

AI fluency

English and Dutch

Cross-functional collaboration

Tools

AI tools

Job description

Why This Role

Immoweb is looking for a B2B Marketing Manager to strengthen how we position, launch and market our products and commercial propositions to professional customers, including real estate agencies, developers and notaries.

As our B2B portfolio becomes increasingly sophisticated, we need to translate complex products into clear customer value propositions, equip our commercial teams to succeed and build more impactful, consistent relationships with our customers.

This role combines Product Marketing and B2B Customer Marketing , with a strong focus on product positioning, go-to-market execution, Sales enablement, customer communications and adoption.

Working closely with Product, Go-to-Market, Sales, Customer Care and Marketing, you will connect customer insight, product development and commercial execution to deliver measurable business impact.

The Team You’ll Join

You’ll work at the crossroads of Product, Go-to-Market, Sales, Customer Care and Marketing at Immoweb, partnering closely with each of them to bring our B2B propositions to professional customers.

Because Immoweb is part of AVIV Group, you’ll also have the opportunity to share expertise and best practices with colleagues across our European brands.

You will be part of the Strategy & Growth Team, reporting directly to the Director of Strategy & Growth.

What You’ll Own

Your mission is to ensure that Immoweb’s B2B products and commercial offers are clearly positioned, successfully launched and effectively communicated to our professional customers.

You will ensure that:

• Our B2B products and commercial propositions are grounded in customer insight , clearly differentiated and easy to understand.
• Sales and Customer Care teams have compelling narratives, materials and tools to engage customers.
• B2B customer communications, campaigns and touchpoints are relevant, consistent and commercially impactful.
• Customer feedback and performance insights continuously improve our propositions, campaigns and adoption.

Your key responsibilities:

• Product Marketing & Positioning
• Go-to-Market, Launches & Sales Enablement
• B2B Customer Marketing & Communications
• Customer Insight & Performance

What We’ll Achieve Together

Success in this role means creating measurable business impact , not simply producing campaigns and materials.

Success will be measured through:

• Quality and differentiation of priority B2B value propositions.
• Effectiveness of product launches and Sales enablement.
• Product awareness, activation and adoption among professional customers.
• Engagement, conversion and effectiveness of B2B marketing campaigns and customer touchpoints.
• Contribution to B2B revenue growth, customer retention and commercial performance.
• Quality and impact of customer and competitive insights.

The exact measures will be agreed based on the priorities and baseline when you join.

What You Bring

You bring:

• 5–8+ years of relevant experience in B2B Marketing, Product Marketing or Go-to-Market, ideally in SaaS, marketplaces, technology or digital products.
• Proven experience developing and executing B2B marketing plans, including product launches, customer communications and commercial campaigns.
• Strong ability to translate complex products into clear value propositions, compelling messaging and effective sales materials.
• Experience collaborating with Product, Sales, Customer Care and Marketing teams in a cross-functional environment.
• Strong communication, storytelling, analytical and project management skills.
• A commercially minded, customer‑centric approach and comfort working with performance indicators.
• A hands‑on approach — able to move from strategic planning to creating customer‑facing materials, coordinating campaigns and driving execution.
• Strong AI fluency, with the ability to leverage AI tools to improve marketing productivity, content development and campaign effectiveness.
• Fluency in English and Dutch , with a strong professional level of French preferred.
• Comfort working in a fast‑paced environment with multiple stakeholders and evolving priorities.

We are looking for a senior individual contributor who combines strategic thinking with operational ownership — someone who enjoys building strong propositions but is equally motivated by bringing them successfully to market.

What to Expect From the Hiring Process

We want our hiring process to be focused, transparent and respectful of your time.

You can typically expect 2–3 interviews with the people you would work most closely with. Depending on the role, we may also include a practical case or skills assessment relevant to the work you would be doing.

We’ll explain the process from the start and keep you informed throughout.

About Immoweb

Build the platform where Belgium feels at home.

For more than 30 years, Immoweb has helped millions of people find their place to call home.

As Belgium’s leading real estate platform, we connect buyers, renters, sellers and real estate professionals through technology that makes every step of the property journey easier — whether it’s a first apartment or a forever home.

Our mission is to inspire, guide and close every home move in Belgium.

By combining smart technology with a customer-first mindset, we’re building products that have a real impact on millions of people across the country.

At Immoweb, every contribution helps shape one of life’s biggest decisions.

Part of something bigger

Immoweb is part of AVIV Group, bringing us together with leading digital real estate brands across Europe.

Being part of the Group gives our teams access to broader expertise, technology and opportunities to collaborate across markets — while Immoweb remains deeply rooted in Belgium and focused on the needs of Belgian consumers and real estate professionals.