Adoption Manager (Junior) - D'Ieteren

Adjugo; Kortenberg; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

D’Ieteren Automotive seeks an Adoption Manager for Digital Dealer Solutions within the COEPO arm. The role drives how knowledge from Product and Business Owner teams reaches the dealer network with timely, actionable adoption plans, training, and field materials.

You will ensure dealer readiness and enablement ahead of go-lives in a hybrid environment. Responsibilities include building adoption plans, coordinating with communications, product, and project teams, and establishing ongoing forums

Qualifications

• Change or adoption experience is required.
• Operational rollout delivery capability is required.
• Workshop and training facilitation is required.
• Actionable field material creation is required.
• Proactive information seeking is required.
• Critical thinking mindset is required.

Responsibilities

• Build a pragmatic adoption plan for relevant digital initiatives before go-live, covering target audiences, communication, enablement, KPIs and follow-up.
• Collaborate with the communication team to ensure clear, timely communication towards the dealer network.
• Proactively engage with product, process and project teams to understand upcoming changes.
• Act as the critical voice of the dealer network to ensure readiness for field implementation.
• Organise train-the-trainer sessions so DRMs understand new tools and workflows before deployment.
• Translate central project information into practical field materials: presentations, training packages, FAQs, guides, talking points.

Skills

Change management

Adoption delivery

Workshop facilitation

Train-the-trainer

Stakeholder management

Critical thinking

Communication

Education

Tools

Office 365

Sharepoint

Job description

Arrangements: Full-time consultancy; hybrid; on-site/remote split unspecified.

D’Ieteren Automotive seeks an Adoption Manager for Digital Dealer Solutions within the D’Easy Support/ARMADA Team in COEPO. The mission addresses how knowledge from Business Owner and Product Owner teams reaches the dealer network in a timely, consistent and actionable way. It builds on the adoption approach developed in 2026 and brings adoption closer to field execution. The aim is to turn digital launches into sustainable usage and business value.

The Adoption Manager prepares adoption plans before go-live and works with communication, product, process and project teams. The role equips Dealer Relationship Managers and the first-line service desk through practical field materials and train-the-trainer sessions. It establishes a recurring forum for dealer representatives, Digital Project Managers and power users. Feedback and adoption barriers are connected to internal stakeholders for follow-up.

The assignment combines operational rollout, stakeholder engagement, adoption metrics and continuous improvement. Success means a prepared network, equipped DRMs, an active dealer voice and early visibility of adoption gaps. The role carries end-to-end responsibility for organisational readiness before change reaches the network. This full-time hybrid consultancy runs from 04/01/2027 to 01/01/2028 in Kortenberg.

Top Reasons to Apply

End-to-end adoption ownership

Measurable digital impact

Hybrid working arrangement

Responsibilities

Build a pragmatic adoption plan for relevant digital initiatives before go-live, covering target audiences, communication, enablement, KPIs and follow-up.

Collaborate closely with the existing communication team, leveraging their expertise and channels to ensure clear, consistent and timely communication towards the network.

Understand upcoming changes early by proactively engaging with product, process and project teams.

Act as the critical voice of the dealer network: challenge whether solutions, communication and training are sufficiently ready for a successful field implementation.

Organise train-the-trainer sessions so DRMs fully understand new tools, functionalities and expected ways of working before deployment.

Translate central project information into practical, ready-to-use field material: presentations, training packages, FAQs, implementation guides, talking points and supporting documentation.

Make sure DRMs have the knowledge and tools required to deploy initiatives consistently and confidently with their dealers.

Establish and facilitate a recurrent adoption forum with dealer representatives (today DPM-meeting), such as Digital Project Managers (DPM) and power users of the tools.

Must Have

Change or adoption experience

Operational rollout delivery capability

Workshop and training facilitation

Actionable field material creation

Proactive information seeking

Critical thinking mindset

Nice to Have

Structured change methodology experience

Detailed Responsibilities and Skills

Additional Responsibilities

• Use this community to prepare launches, capture field feedback, identify adoption barriers and share best practices.
• Connect dealer feedback with the relevant internal stakeholders and ensure gaps, issues and improvement opportunities are followed up.
• Track implementation and adoption across the network and identify where additional support or corrective actions are required.
• Maintain clear adoption KPIs, implementation trackers and reporting.
• Apply a consistent Communicate – Enable – Monitor – Improve approach across initiatives.
• Turn feedback, knowledge gaps and identified issues into concrete improvement actions with clear ownership.
• Expected profile: Hands-on adoption delivery; structured working habits; comfort operating between central teams and a dealer network.
• Expected profile: Experience in change management, adoption, digital transformation or network enablement. No minimum years stated.
• Expected profile: Strong rollout capability, including designing the approach and driving operational implementation.
• Expected profile: Comfort facilitating workshops, training and train-the-trainer sessions.
• Expected profile: Translate complex project or product information into simple, actionable material for field teams.
• Expected profile: Proactively and curiously seek required information rather than waiting for it.
• Expected profile: Confidently challenge project and product teams constructively on adoption and dealer readiness.
• Expected profile: Apply a critical mindset.
• Expected profile: Strong stakeholder management; platform level Intermediate; most recent experience Any time.
• Expected profile: Strong communication and facilitation, engaging internal stakeholders and dealer representatives; platform Communication level Intermediate; most recent experience Any time.
• Expected profile: Full professional proficiency in Dutch OR French; either satisfies this alternative requirement.
• Expected profile: Full professional proficiency in English.
• Preferred: Experience working in an automotive, dealer, retail or franchise network environment.

Technical skills

• Expected profile: Comfort with adoption metrics and turning data and feedback into actions.
• Preferred: Experience with structured change/adoption methodologies such as ADKAR; ADKAR platform level Intermediate; most recent experience Any time. Strong asset, not a certification requirement.
• Preferred: Experience with digital tools and transformation programmes involving large groups of end users.
• Listed skill; mandatory status unspecified: User Journey at Intermediate level; most recent experience Any time. Listed skill; mandatory status unspecified.

Tools

• Listed skill; mandatory status unspecified: Office 365 at Intermediate level; most recent experience Any time. Listed skill; mandatory status unspecified.
• Listed skill; mandatory status unspecified: Sharepoint at Intermediate level; most recent experience Any time. Listed skill; mandatory status unspecified.