Wedding & Events Sales Executive

Rochford Winery; Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

Rochford Wines in Melbourne is seeking an experienced Wedding & Events Sales Executive to grow our wedding business and support corporate and social events.

You will convert enquiries into bookings, conduct venue inspections and manage a proactive sales pipeline while delivering exceptional client experiences throughout the sales journey.

Qualifications

• Proven experience in wedding, venue or event sales.
• Strong enquiry-to-booking conversion.
• Excellent negotiation and client management skills.
• Ability to present venues and run site inspections.

Responsibilities

• Convert wedding enquiries into confirmed bookings.
• Conduct venue inspections and showcase Rochford Wines.
• Build and manage a proactive sales pipeline.
• Collaborate with Event Operations for seamless delivery.
• Develop relationships with corporate and social event clients.

Skills

Proven sales track record

Wedding/event sales

Relationship building

Negotiation

Job description

Sell Experiences. Build Relationships. Create Unforgettable Celebrations.

Every wedding starts with a conversation.

At Rochford Wines, we're looking for an experienced sales professional who knows how to turn enquiries into confirmed bookings and build lasting relationships with clients.

Located in the heart of the Yarra Valley, Rochford Wines is one of Victoria’s premier winery, hospitality and events destinations. From spectacular weddings and corporate events to award-winning dining and iconic concerts, we create unforgettable experiences every day.

We're looking for a Wedding & Events Sales Executive to join our Sales, Tourism & Events team, with a primary focus on growing our wedding business while supporting corporate and social events.

This is a genuine sales role for someone who enjoys building relationships, conducting venue inspections and achieving results.

About the Role

Reporting to the Director of Sales - Tourism & Events, you'll be responsible for growing Rochford's wedding business by converting enquiries into confirmed bookings and delivering an exceptional client experience throughout the sales journey.

You'll become the trusted relationship manager for your clients, guiding them from their initial enquiry through planning, while working closely with our experienced Event Operations team who manage the detailed logistics and on-the-day delivery.

You'll also assist with overflow corporate and social event enquiries and contribute to the ongoing growth of Rochford's events business.

Weekend work is an essential part of this role, with venue inspections conducted every weekend.

Key Responsibilities

Wedding Sales

• Convert wedding enquiries into confirmed bookings.
• Conduct venue inspections and showcase our stunning venue.
• Build strong relationships with prospective couples.
• Prepare tailored proposals, quotations and contracts.
• Manage a proactive sales pipeline and follow up all enquiries.
• Achieve individual sales and conversion targets.
• Represent Rochford at wedding expos and networking events.

Client Relationship Management

• Remain the primary contact for your allocated clients throughout their planning journey.
• Work collaboratively with our Event Operations team to ensure a seamless handover of event logistics.
• Maintain strong client relationships through to the successful completion of each event.
• Conduct post-event follow-up to encourage referrals and repeat business.

Corporate & Social Events

• Manage overflow corporate and private event enquiries.
• Convert new business opportunities into confirmed bookings.
• Develop long-term relationships with corporate clients and event organisers.

Business Development

• Identify new sales opportunities and revenue streams.
• Build relationships with wedding planners, suppliers and local businesses.
• Work closely with the Marketing team on promotional campaigns.
• Contribute ideas to improve enquiry conversion and the client experience.

Team Contribution

• At Rochford, we're one team.
• We're looking for someone with a genuine can-do attitude who is happy to support the wider business when required. This may include hosting team-building experiences, assisting during major events, supporting our hospitality operations or representing Rochford at promotional activities.

About You

You're an experienced sales professional with a proven track record of converting enquiries into confirmed bookings within the weddings, events, hospitality or tourism industry.

You understand that exceptional sales are built on trust, communication and strong relationships. You're confident presenting venues, negotiating with clients and managing a busy sales pipeline, while always delivering outstanding customer service.

You'll bring:

• Proven success in wedding, venue or event sales with strong enquiry conversion results.
• A demonstrated ability to achieve sales targets and grow revenue.
• Confidence conducting venue inspections and presenting to prospective clients.
• Strong negotiation, communication and relationship-building skills.
• Experience preparing proposals, quotations and contracts.
• Excellent organisational skills and attention to detail.
• A proactive, positive and commercially minded approach.

Why Rochford?

You'll join one of Victoria's leading tourism and hospitality destinations where no two days are the same.

We offer:

• Work at one of Victoria's leading winery and events destinations.
• Staff discounts across food, wine and hospitality.
• Supportive and collaborative team culture.

Ready to Join Us?

If you're passionate about sales, love building relationships and have a proven background in wedding or event sales, we'd love to hear from you.

Join Rochford Wines and help create unforgettable experiences while growing one of the Yarra Valley's most exciting wedding and events businesses.