Tourism Development Officer

Placements24; Newlands; Hybrid; AUD 80,000 - 110,000; Full time

Job summary

Placements24 seeks a Tourism Development Officer to foster growth and sustainability of tourism in the Queenstown region. You will identify opportunities, develop new tourism products, and support local tourism businesses to enhance visitor experiences and economic impact.

Collaborate with local government, operators, communities and marketing agencies to promote the region domestically and internationally.

Qualifications

• Bachelor's degree in Tourism Management, Business Administration, Marketing, or related field.
• Minimum of 4 years of experience in tourism development, planning, or related sector.
• Strong understanding of tourism market dynamics, product development, and stakeholder engagement.
• Excellent research, analytical, and strategic planning skills.
• Proficiency in project management and report writing.
• Effective communication and presentation skills, with ability to build relationships.

Responsibilities

• Conduct research and analysis to identify tourism trends and market opportunities.
• Develop and implement strategic plans for product development and diversification.
• Support local tourism businesses, including SMEs.
• Collaborate with marketing and communications teams to promote the region.
• Facilitate partnerships among tourism stakeholders to foster growth.
• Monitor impact of initiatives and prepare stakeholder reports.

Skills

Research & analysis

Stakeholder engagement

Strategic planning

Communication skills

Education

Bachelor's degree in Tourism Management

Business Administration

Marketing

Job description

About the Role

Our client is seeking a motivated and strategic Tourism Development Officer to foster the growth and sustainability of tourism in the Queenstown region. This role is vital in identifying opportunities, developing new tourism products, and supporting local tourism businesses to enhance visitor experiences and economic impact. You will work closely with stakeholders, including local government, tourism operators, community groups, and marketing agencies, to promote the region as a premier tourist destination. The ideal candidate possesses strong analytical skills, a passion for regional development, and a comprehensive understanding of the tourism landscape.

Key Responsibilities

• Conduct research and analysis to identify emerging tourism trends and market opportunities for the region.
• Develop and implement strategic plans for tourism product development and diversification.
• Provide support and guidance to local tourism businesses, including small and medium-sized enterprises.
• Collaborate with marketing and communications teams to promote the region's tourism offerings domestically and internationally.
• Facilitate partnerships and networks among tourism stakeholders to foster collaboration and shared growth.
• Monitor the impact of tourism initiatives, gathering data and preparing reports for stakeholders.

Requirements

• Bachelor's degree in Tourism Management, Business Administration, Marketing, or a related field.
• Minimum of 4 years of experience in tourism development, planning, or a related sector.
• Strong understanding of tourism market dynamics, product development, and stakeholder engagement.
• Excellent research, analytical, and strategic planning skills.
• Proficiency in project management and report writing.
• Effective communication and presentation skills, with the ability to build strong relationships.

Benefits

• Competitive annual salary and performance-related incentives.
• Comprehensive health and wellness benefits.
• Generous annual leave and professional development opportunities.
• Opportunity to make a significant impact on regional economic development.
• A dynamic role involving extensive stakeholder interaction and strategic planning.