Strategic Marketing & Market Intelligence Manager

Tyre Republic Pty Ltd; Melbourne; Presencial; AUD 90.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Bonus scheme

Superannuation

Descripción de la vacante

Tyre Republic Pty Ltd in Melbourne seeks a marketing and data analytics professional to shape strategic marketing plans, collect and interpret industry data, and support growth across Australia’s tyre wholesale market. You will oversee marketing planning, branding and stakeholder relations.

The role requires hands-on field analytics, events participation, and coordination with sales, operations and suppliers. Fluency in English and Mandarin helps engage local dealers and overseas partners.

Formación

• Must have proven Australian tyre/automotive wholesale sales or market experience.
• Fluent English and Mandarin for local and overseas partners.
• Experience with field surveys, competitor analysis and territory-level market intelligence in tyre/auto wholesale.
• Experience using analytics tools (e.g., SAP S/4HANA) to inform strategy.
• Ability to interpret datasets and translate insights into actions.
• Strong negotiation and relationship-building with dealers and fleet accounts.
• Proven track record managing multiple projects within budget.
• Willingness to work flexible hours for events.
• Desirable: tertiary qualification in Marketing, Data Analysis or Commerce.

Responsabilidades

• Develop and execute long-term marketing and commercial development plans to expand dealer footprint and grow market share within Australian tyre wholesale market.
• Conduct field-based market surveys, competitor price-positioning analysis and territory assessment to capture local market intelligence.
• Consolidate market data and deliver commercial insights for leadership decision-making.
• Review marketing activities, identify performance gaps and deliver improvement solutions within budgets.
• Manage corporate brand standards and develop dealer-focused marketing collateral and documentation.
• Plan and participate in industry trade shows and dealer promotions, including evenings/weekends.
• Prepare regular analytical reports and strategic updates for senior management.
• Establish and maintain relationships with dealers, fleet operators, suppliers and stakeholders, using bilingual communication as required.
• Coordinate cross-team workflows between sales, operations and suppliers to deliver initiatives on time and within budget.
• Provide marketing input to support dealer P&L optimisation and growth.

Conocimientos

Marketing planning

Data analysis

Stakeholder management

Project management

Market intelligence

Bilingual English-Mandarin

Strategic thinking

Budget management

Educación

Marketing/Commerce degree

Herramientas

SAP S/4HANA

Descripción del empleo

Tyre Republic Pty Ltd in Melbourne seeks a marketing and data analytics professional to shape strategic marketing plans, collect and interpret industry data, and support growth across Australia’s tyre wholesale market. You will oversee marketing planning, branding and stakeholder relations.

The role requires hands-on field analytics, events participation, and coordination with sales, operations and suppliers. Fluency in English and Mandarin helps engage local dealers and overseas partners.