Marketing Manager

Tyre Republic Pty Ltd; Melbourne; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

Superannuation

Job summary

Tyre Republic Pty Ltd in Melbourne seeks a marketing and data analytics professional to shape strategic marketing plans, collect and interpret industry data, and support growth across Australia’s tyre wholesale market. You will oversee marketing planning, branding and stakeholder relations.

The role requires hands-on field analytics, events participation, and coordination with sales, operations and suppliers. Fluency in English and Mandarin helps engage local dealers and overseas partners.

Qualifications

• Must have proven Australian tyre/automotive wholesale sales or market experience.
• Fluent English and Mandarin for local and overseas partners.
• Experience with field surveys, competitor analysis and territory-level market intelligence in tyre/auto wholesale.
• Experience using analytics tools (e.g., SAP S/4HANA) to inform strategy.
• Ability to interpret datasets and translate insights into actions.
• Strong negotiation and relationship-building with dealers and fleet accounts.
• Proven track record managing multiple projects within budget.
• Willingness to work flexible hours for events.
• Desirable: tertiary qualification in Marketing, Data Analysis or Commerce.

Responsibilities

• Develop and execute long-term marketing and commercial development plans to expand dealer footprint and grow market share within Australian tyre wholesale market.
• Conduct field-based market surveys, competitor price-positioning analysis and territory assessment to capture local market intelligence.
• Consolidate market data and deliver commercial insights for leadership decision-making.
• Review marketing activities, identify performance gaps and deliver improvement solutions within budgets.
• Manage corporate brand standards and develop dealer-focused marketing collateral and documentation.
• Plan and participate in industry trade shows and dealer promotions, including evenings/weekends.
• Prepare regular analytical reports and strategic updates for senior management.
• Establish and maintain relationships with dealers, fleet operators, suppliers and stakeholders, using bilingual communication as required.
• Coordinate cross-team workflows between sales, operations and suppliers to deliver initiatives on time and within budget.
• Provide marketing input to support dealer P&L optimisation and growth.

Skills

Marketing planning

Data analysis

Stakeholder management

Project management

Market intelligence

Bilingual English-Mandarin

Strategic thinking

Budget management

Education

Marketing/Commerce degree

Tools

SAP S/4HANA

Job description

This role combines strategic marketing management with commercial data analysis. You will utilise business information systems to collect, organise and interpret industry commercial data, supporting the company's market positioning, business planning and growth strategies. You will oversee all marketing planning, industry promotion and stakeholder relationship management, working closely with internal leadership and operational teams to drive sustainable business development. Occasional flexible hours are required for industry events and business engagements.

Key responsibilities

• Develop and execute long‑term marketing & commercial development plans to expand dealer footprint and grow market share within Australian tyre wholesale market
• Conduct field‑based door‑to‑door market surveys, competitor price‑positioning analysis and territory assessment to capture local tyre‑industry market intelligence
• Leverage business information systems and analytics tools to consolidate market data, analyse industry trends and deliver commercial insights for leadership decision‑making
• Review existing marketing and commercial activities, identify performance gaps and deliver practical improvement solutions within approved marketing budgets
• Manage corporate brand standards; develop product catalogues, dealer‑focussed marketing collateral and industry‑ready business documentation for tyre trade stakeholders
• Plan, coordinate and participate in industry trade shows, dealer promotions and marketing activations, which may require attendance on evenings and weekends
• Monitor Australian tyre market dynamics; prepare regular analytical reports and strategic updates for senior management covering territory performance, competitor movements and dealer‑market opportunities
• Establish and maintain long‑term working relationships with local dealers, fleet operators, domestic and overseas suppliers and key industry stakeholders, utilising bilingual English‑Mandarin communication as required
• Co‑ordinate cross‑team workflows between sales, operations and external suppliers to deliver marketing and commercial initiatives on time and within budget
• Provide marketing input to support dealer P&L optimisation, profitability initiatives and overall network‑growth objectives

About you

• Proven practical Australian tyre / automotive wholesale sales or market experience, with working knowledge of local dealer and fleet network landscape
• Fluent written and verbal capability in both English and Mandarin, to communicate with local trade contacts and overseas supply‑chain partners
• Hands‑on experience conducting field‑based market surveys, competitor analysis and territory‑level market‑intelligence work within tyre or automotive wholesale sectors
• Practical experience utilising business information systems and data‑analytics platforms (i.e. SAP S/4HANA) to inform market strategy and commercial planning
• Demonstrated ability to interpret commercial datasets, identify market opportunities and convert insights into practical marketing and dealer‑support actions
• Strong stakeholder negotiation and relationship‑building skills, engaging with independent business owners through to major fleet and wholesale accounts
• Highly organised strategic thinker; proven track‑record managing multiple concurrent projects, competing priorities and budget‑controlled deliverables
• Sound commercial judgement and independent problem‑solving for marketing‑related business decisions
• Willingness to work flexible hours, including occasional evenings and weekends for trade promotions, expos and dealer marketing events
• Relevant tertiary qualification in Marketing, Data Analysis or Commerce is highly desirable

About us

Tyre Republic Pty Ltd is a well‑established tyre wholesale and industrial supply business based in Melbourne, supporting ongoing market development and industry partnership growth across Australia.

• Competitive $100,000 annual base salary
• Performance‑based annual bonus scheme
• Full superannuation entitlements
• Stable permanent full‑time position in a continuously expanding business
• Full ownership of company marketing strategy and commercial market analysis functions
• Clear career development and growth opportunities
• Supportive and professional working business environment