Strategic Key Account Manager – FMCG Growth

Bayer; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Bayer Australia is seeking a proactive Key Account Manager to drive the Woolworths partnership. You will lead customer growth plans, manage promotions, and work with Sales, Marketing, Finance and Supply Chain to deliver sustainable sales and share gains.

In this role you will analyze data, forecast performance, and build strong relationships with Woolworths teams to optimise investment and ROI. The position is based in Sydney.

Qualifications

• 3+ years managing customer accounts in FMCG, Consumer Health, Grocery or related industries.
• Experience with major retailers, wholesalers or banner groups.
• Strong commercial acumen on trade investment, profitability and promotions.
• Proven ability to develop and execute customer growth strategies and business plans.
• Strong data analysis skills to turn insights into actions.

Responsibilities

• Develop and execute annual customer growth plans for Woolworths.
• Deliver sales, profit, distribution, market share and investment targets.
• Lead customer planning, forecasting, JBPs and commercial reviews.
• Build relationships across Woolworths commercial, category, merchandising and digital teams.
• Identify growth opportunities via customer, category and shopper insights.
• Manage promotional programs, trade investment and customer profitability.
• Apply Revenue Growth Management to improve ROI.
• Partner cross-functionally to ensure best-in-class execution of initiatives.
• Lead forecasting, performance reviews and commercial governance.
• Contribute to broader Grocery channel strategy and squad priorities.

Skills

Customer account management

FMCG experience

Retail partnerships

Trade investment

Promotional effectiveness

Data analytics

Cross-functional collaboration

Communication & negotiation

Stakeholder management

Tools

Circana/IRI

Nielsen

Quantium

Power BI

Job description

Bayer Australia is seeking a proactive Key Account Manager to drive the Woolworths partnership. You will lead customer growth plans, manage promotions, and work with Sales, Marketing, Finance and Supply Chain to deliver sustainable sales and share gains.

In this role you will analyze data, forecast performance, and build strong relationships with Woolworths teams to optimise investment and ROI. The position is based in Sydney.