Strategic Education Marketing & Enrollment Specialist

Global Vision Recruitment; Sydney; Presencial; AUD 80 000 - 85 000; Tempo integral

Resumo da oferta

Sydney Metropolitan International College (SMIC) is seeking a Marketing Specialist to develop and deliver marketing initiatives that boost student recruitment, brand awareness and growth across domestic and international markets.

The role focuses on promoting SMIC’s vocational programs, managing relationships with education agents, and using data to improve marketing performance. 38-hour week, full-time, based in Sydney; salary $80,000–$85,000 plus 12% superannuation.

Qualificações

• Minimum 1 year of relevant marketing experience.
• Experience building and executing multi-channel marketing campaigns.
• Experience with market research, analytics and performance reporting.
• Experience working with education agents or recruitment partners is a plus.
• Strong knowledge of digital marketing, social media, email marketing and content development.
• Analytical mindset with ability to interpret enrolment data.

Responsabilidades

• Develop and implement marketing strategies to support student recruitment and enrolment objectives across domestic, onshore international and offshore markets.
• Plan and coordinate integrated marketing campaigns across digital platforms, social media, email, education agents, industry networks and student recruitment events.
• Research education markets, competitor activities and trends to identify opportunities for student recruitment and market expansion.
• Monitor enquiries, leads, applications and enrolment data to evaluate campaign performance and identify opportunities to improve conversion rates.
• Develop and maintain relationships with education agents, recruitment partners and other stakeholders in Australian and overseas markets.
• Coordinate the development of marketing materials including brochures, presentations, digital content and promotional resources.
• Manage and monitor digital and social media activities to strengthen SMIC’s visibility and engagement with prospective students.
• Organise participation in education exhibitions, recruitment events and information sessions.
• Prepare regular marketing reports analysing campaign results, lead generation, enrolment trends and ROI.
• Provide market insights and recommendations to senior management regarding target markets and promotional activities.
• Assist in preparing marketing plans aligned with SMIC’s objectives and enrolment targets.
• Collaborate with admissions, academic and management teams to ensure campaigns reflect SMIC’s courses and student services.

Conhecimentos

Marketing

Digital marketing

Social media

Email marketing

Content development

Campaign management

Market research

Marketing analytics

Education partnerships

Formação académica

Bachelor's degree in Marketing/Business/Communications

Descrição da oferta de emprego

Sydney Metropolitan International College (SMIC) is seeking a Marketing Specialist to develop and deliver marketing initiatives that boost student recruitment, brand awareness and growth across domestic and international markets.

The role focuses on promoting SMIC’s vocational programs, managing relationships with education agents, and using data to improve marketing performance. 38-hour week, full-time, based in Sydney; salary $80,000–$85,000 plus 12% superannuation.