Marketing Specialist

Austrasia College; Sydney; On-site; AUD 80,000 - 85,000; Full time

Benefits offered by this job

Superannuation 11.5%

Professional development allowance

International travel opportunities for

Employee support program

Job summary

Austrasia College in Sydney seeks a Marketing Specialist to identify market opportunities and plan, coordinate and implement marketing strategies for international student recruitment, with a focus on Latin American markets. The role reports to the Marketing Manager.

You will research market data, develop campaigns, manage education agent relationships and create compliant promotional materials to drive enrolments while aligning with the college brand.

Qualifications

• Bachelor's degree or higher in Marketing, Communications or Business.
• At least 1 year of relevant marketing experience.
• Experience in market analysis, campaign planning and promotional activities.
• Strong written and verbal English communication.
• Spanish language skills are highly desirable.
• Experience in international education sector is a plus.

Responsibilities

• Prepare and execute marketing objectives, plans and programs to support the college’s business growth and student recruitment.
• Research and analyse market information, including enquiry, application and enrolment data, to identify recruitment opportunities and the most suitable courses to promote in each market.
• Conduct competitor analysis, assess student recruitment trends and market conditions, and recommend marketing strategies to improve the college’s positioning and enrolment outcomes.
• Advise management on the marketing mix, including course offering, pricing promotions, advertising, sales promotion and distribution channels.
• Develop ideas for marketing campaigns and promotional offers and distribute them through the college’s education agent network.
• Manage and develop relationships with education agents, including agency visits and agent training on the college’s courses and positioning.
• Develop marketing and promotional materials in line with the college’s brand and education marketing regulations.
• Monitor and evaluate campaign and agent performance, and report results and recommendations to management

Skills

Market analysis

Campaign planning

Promotional activities

Written communication

Verbal communication

Spanish language

Education

Bachelor in Marketing/Communications/Business

Job description

We are seeking a Marketing Specialist to identify market opportunities and plan, coordinate and implement marketing and promotional strategies for international student recruitment, with a focus on Latin American markets. The role reports to the Marketing Manager.

Benefits

• AUD 80,000 – 85,000


• In line with the Superannuation Guarantee (currently 11.5%).


• professional development allowance, international travel opportunitiesfor recruitment events, employee support program.

Task & responsibilities

• Prepare and execute marketing objectives, plans and programs to support the college’s business growth and student recruitment.


• Research and analyse market information, including enquiry, application and enrolment data, to identify recruitment opportunities and the most suitable courses to promote in each market.


• Conduct competitor analysis, assess student recruitment trends and market conditions, and recommend marketing strategies to improve the college’s positioning and enrolment outcomes.


• Advise management on the marketing mix, including course offering, pricing promotions, advertising, sales promotion and distribution channels.


• Develop ideas for marketing campaigns and promotional offers and distribute them through the college’s education agent network.


• Manage and develop relationships with education agents, including agency visits and agent training on the college’s courses and positioning.


• Develop marketing and promotional materials in line with the college’s brand and education marketing regulations.


• Monitor and evaluate campaign and agent performance, and report results and recommendations to management

Qualification & experience

• Bachelor degree or higher in Marketing, Communications, Business or a related field.


• At least 1 year of relevant experience in a marketing role.


• Experience in market analysis, campaign planning and promotional activities.


• Strong written and verbal communication skills in English.


• Spanish language skills are highly desirable, given the focus on Latin American markets.


• Experience in the international education sector is an advantage.

About Company

Austrasia College is a registered training organisation (CRICOS Provider Code 03659K, RTO 45303) located in the Sydney CBD, delivering vocational education programs to domestic and international students.

ABN 33 616 949 412

This job is posted from Workinitiatives platform.

Work Type: Full time

Salary: $80000-85000