Strategic Channel & Communications Leader

Johnson & Johnson Co.; Sydney; On-site; AUD 110,000 - 180,000; Full time

Job summary

Johnson & Johnson’s DePuy Synthes ANZ unit in North Ryde, Sydney seeks a Solutions Deployment Manager to lead strategic marketing and channel activities across digital and traditional platforms. You will translate business priorities into actionable annual and quarterly activation plans, partnering with commercial, clinical, HR, legal and comms teams to drive measurable outcomes.

You will own integrated campaign planning, optimize channel performance, and manage digital platforms to connect with

Responsibilities

• Develop and own the strategic marketing plan for the DePuy Synthes ANZ business, translating priorities into activation plans.
• Partner with commercial, clinical, HR, legal, and communications stakeholders to define priorities, audiences, channel mix and success metrics.
• Lead integrated campaign planning and governance across digital, PR, sales enablement, patient activation and customer-facing channels.
• Set and manage the channel marketing strategy for HCP, hospital, patient and partner channels, including digital platforms and events.
• Define channel objectives, audience segmentation, content priorities and performance metrics for effective engagement and conversion.
• Manage performance measurement, optimization and reporting; use insights to refine strategy and make recommendations to leadership.
• Oversee ANZ digital channels and connect platforms to ensure consistent messaging to audiences.
• Explore new platforms and digital channels to better connect with priority stakeholders and clinicians.
• Collaborate with regional communications to ensure updates, content and patient-facing materials are executed.
• Ensure messaging is clear, compliant, and aligned with brand and regulatory requirements; support a One DePuy Synthes mindset.

Job description

Johnson & Johnson’s DePuy Synthes ANZ unit in North Ryde, Sydney seeks a Solutions Deployment Manager to lead strategic marketing and channel activities across digital and traditional platforms. You will translate business priorities into actionable annual and quarterly activation plans, partnering with commercial, clinical, HR, legal and comms teams to drive measurable outcomes.

You will own integrated campaign planning, optimize channel performance, and manage digital platforms to connect with