Strategic Comms. & Channel Manager

Johnson Johnson; Sydney; On-site; AUD 110,000 - 180,000; Full time

Job summary

Johnson & Johnson’s DePuy Synthes ANZ unit in North Ryde, Sydney seeks a Solutions Deployment Manager to lead strategic marketing and channel activities across digital and traditional platforms. You will translate business priorities into actionable annual and quarterly activation plans, partnering with commercial, clinical, HR, legal and comms teams to drive measurable outcomes.

You will own integrated campaign planning, optimize channel performance, and manage digital platforms to connect with

Responsibilities

• Develop and own the strategic marketing plan for the DePuy Synthes ANZ business, translating priorities into activation plans.
• Partner with commercial, clinical, HR, legal, and communications stakeholders to define priorities, audiences, channel mix and success metrics.
• Lead integrated campaign planning and governance across digital, PR, sales enablement, patient activation and customer-facing channels.
• Set and manage the channel marketing strategy for HCP, hospital, patient and partner channels, including digital platforms and events.
• Define channel objectives, audience segmentation, content priorities and performance metrics for effective engagement and conversion.
• Manage performance measurement, optimization and reporting; use insights to refine strategy and make recommendations to leadership.
• Oversee ANZ digital channels and connect platforms to ensure consistent messaging to audiences.
• Explore new platforms and digital channels to better connect with priority stakeholders and clinicians.
• Collaborate with regional communications to ensure updates, content and patient-facing materials are executed.
• Ensure messaging is clear, compliant, and aligned with brand and regulatory requirements; support a One DePuy Synthes mindset.

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function: Digital Marketing

Job Sub Function: Digital Marketing Strategy

Job Category: Professional

All Job Posting Locations: North Ryde, New South Wales, Australia

Job Description: DePuy Synthes is recruiting for a Solutions Deployment Manager, ANZ , located in North Ryde, Australia. Join our change journey at J&J-help shape what's next Step into a high-impact career opportunity with real visibility

THE OPPORTUNITY

RESPONSIBILITIES

• Develop and own the strategic marketing plan for the DePuy Synthes ANZ business, translating business priorities, customer insights and market dynamics into clear annual and quarterly activation plans.
• Partner with commercial, clinical, medical, HR, HCC, legal, and communications stakeholders to define priorities, target audiences, channel mix, messaging approach, investment focus and success measures.
• Lead integrated campaign planning and governance across digital, PR, sales enablement, patient activation and customer-facing channels, ensuring activity is aligned to business strategy, brand priorities, compliance requirements and measurable commercial outcomes.
• Set and manage the channel marketing strategy for HCP, hospital, patient and partner channels, including digital platforms, customer communications, agency-led activity, salesforce enablement, events and third-party collaborations.
• Define channel objectives, audience segmentation, content priorities and performance metrics, ensuring each channel is used effectively to build awareness, engagement, education and conversion.
• Manage performance measurement, optimization and reporting across marketing, channel and communications activities. Use insights from campaign performance, website engagement, customer feedback and salesforce input to refine strategy, prioritise investment, identify opportunities and provide clear recommendations to leadership on marketing effectiveness and business impact.
• Manage ANZ's digital channels and develop a plan to seamlessly draw together platforms to ensure they are being used efficiently and connecting the right messages to the right audiences.
• Explore opportunities to utilize new platforms and digital channels that would allow DePuy Synthes ANZ to better connect with priority stakeholders, including patients, health care organizations, advocacy groups and clinicians and internal teams.
• Partner with regional communications to ensure internal stakeholder updates, digital content, launch communications and patient-facing materials and executed.
• Ensure messaging is clear, consistent, compliant, insight-led and tailored to the needs of different audiences, while maintaining alignment with brand guidelines, company strategy and applicable regulatory requirements.
• Support internal programs that drive change and align teams around common set of behaviours to ombed a One DePuy Synthes mindset

Key Working Relationships

Internal: Marketing leadership and colleagues, Sales and Commercial teams, Digital, HCC, HR, Medical, Legal, Regulatory, Communications, Finance, Operations, Global and Regional Marketing stakeholders.

External: PR agency partners, advertising and creative agency partners, digital partners, hospital marketing and communications teams, hospital leadership stakeholders, surgeon KOLs, consumer organisation partners and other external customer or channel stakeholders.

Scope of Role

Customers/ Account contacts - Hospital Marketing and Communication Managers, Surgeons, Patients

Purpose of activities - Drive business growth by translating portfolio strategy into integrated marketing, channel and communications programs that increase customer engag