Strategic B2B Campaign Manager – Demand & Growth

Ricoh Australia Pty Ltd.; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Parental Leave

Purchased Leave Scheme

RedE recognition program

Free income protection cover

Wellness program

Novated leasing

Job summary

Ricoh Australia Pty Ltd. is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns that align with growth priorities.

You will collaborate with Product Marketing, Digital Marketing, Content Marketing, Sales and external partners to develop customer-centric messaging, content and channel activity, driving demand and pipeline growth. The role requires 5+ years in B2B marketing, strong multi-channel campaign experience, and excellent communication.

Qualifications

• 5+ years in B2B marketing or related roles.
• Experience developing multi-channel campaigns.
• Experience with sales teams in lead generation.
• Strong knowledge of demand generation practices.
• Experience using CRM and marketing automation platforms.
• Experience with Dynamics CE would be highly regarded.
• Project management and stakeholder engagement abilities.
• Excellent written communication and content development.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns concurrently.

Responsibilities

• Develop and execute integrated marketing campaigns aligned to growth objectives and sales priorities.
• Manage campaigns from brief to launch, optimisation and post-campaign evaluation.
• Coordinate messaging, creative, content, digital activity, events and partner activity.
• Develop audience and customer journey approaches for awareness and nurture.
• Collaborate with product marketing and internal stakeholders on messaging and content.
• Partner with Sales to understand customer needs and opportunities.
• Provide briefs, messaging frameworks, and customer-facing content for sales activation.
• Monitor campaign performance and advise on optimisation.
• Use market insights to inform campaign development.
• Maintain campaign calendars, timelines, budgets and communications.
• Ensure campaigns align with Ricoh’s brand standards.

Skills

B2B Marketing

Demand Generation

Campaign Management

Digital Marketing

CRM & Marketing Automation

Sales Enablement

Analytics

Tools

CRM platforms

Marketing Automation

Dynamics CE

Job description

Ricoh Australia Pty Ltd. is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns that align with growth priorities.

You will collaborate with Product Marketing, Digital Marketing, Content Marketing, Sales and external partners to develop customer-centric messaging, content and channel activity, driving demand and pipeline growth. The role requires 5+ years in B2B marketing, strong multi-channel campaign experience, and excellent communication.