Growth‑Driven B2B Campaign Manager

Ricoh; North Sydney Council; On-site; AUD 90,000 - 120,000; Full time

Job summary

Ricoh Australia is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns across key solutions, customer segments and industries. You will translate business priorities into targeted, measurable campaigns that build awareness, generate demand and strengthen customer engagement.

Working with Product Marketing, Digital Marketing, Content Marketing, Sales, and partners, you will develop compelling messaging and channel activity while applying a commercial,

Qualifications

• 5+ years' experience in B2B marketing, demand generation, campaign management, or digital marketing roles.
• Proven history of developing and executing multi-channel marketing campaigns.
• Experience working closely with sales teams in a lead generation and revenue-focused environment.
• Strong knowledge of modern demand generation practices and customer acquisition strategies.
• Experience using CRM and marketing automation platforms; Dynamics CE is highly regarded.

Responsibilities

• Develop and execute integrated marketing campaigns aligned to business growth objectives and sales priorities.
• Manage campaigns from initial brief through launch, optimisation and post-campaign evaluation.
• Coordinate campaign messaging, creative, content, digital activity, events, partner activity and sales enablement.
• Develop audience and customer journey approaches that support awareness, consideration, lead generation and nurture.
• Work with product marketing and other internal stakeholders to translate portfolio propositions into customer-led campaign messaging and content.
• Partner with Sales to understand customer needs, support priority opportunities and ensure campaign activity is relevant to the market.
• Provide campaign briefs, messaging frameworks, and customer-facing content to assist sales conversations and help them activate campaigns effectively.
• Monitor campaign performance and provide recommendations for optimisation.
• Use customer, competitor, market and campaign insights to inform campaign development.
• Maintain campaign calendars, timelines, budgets and stakeholder communications.
• Ensure campaigns are delivered consistently with Ricoh’s brand, messaging and marketing standards.

Skills

B2B marketing

Demand generation

Campaign management

Digital marketing

CRM

Marketing automation

Sales enablement

Analytics

Tools

Dynamics 365 / Dynamics CE

Job description

Ricoh Australia is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns across key solutions, customer segments and industries. You will translate business priorities into targeted, measurable campaigns that build awareness, generate demand and strengthen customer engagement.

Working with Product Marketing, Digital Marketing, Content Marketing, Sales, and partners, you will develop compelling messaging and channel activity while applying a commercial,