Marketing Campaign Manager

Ricoh Australia Pty Ltd.; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Parental Leave

Purchased Leave Scheme

RedE recognition program

Free income protection cover

Wellness program

Novated leasing

Job summary

Ricoh Australia Pty Ltd. is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns that align with growth priorities.

You will collaborate with Product Marketing, Digital Marketing, Content Marketing, Sales and external partners to develop customer-centric messaging, content and channel activity, driving demand and pipeline growth. The role requires 5+ years in B2B marketing, strong multi-channel campaign experience, and excellent communication.

Qualifications

• 5+ years in B2B marketing or related roles.
• Experience developing multi-channel campaigns.
• Experience with sales teams in lead generation.
• Strong knowledge of demand generation practices.
• Experience using CRM and marketing automation platforms.
• Experience with Dynamics CE would be highly regarded.
• Project management and stakeholder engagement abilities.
• Excellent written communication and content development.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns concurrently.

Responsibilities

• Develop and execute integrated marketing campaigns aligned to growth objectives and sales priorities.
• Manage campaigns from brief to launch, optimisation and post-campaign evaluation.
• Coordinate messaging, creative, content, digital activity, events and partner activity.
• Develop audience and customer journey approaches for awareness and nurture.
• Collaborate with product marketing and internal stakeholders on messaging and content.
• Partner with Sales to understand customer needs and opportunities.
• Provide briefs, messaging frameworks, and customer-facing content for sales activation.
• Monitor campaign performance and advise on optimisation.
• Use market insights to inform campaign development.
• Maintain campaign calendars, timelines, budgets and communications.
• Ensure campaigns align with Ricoh’s brand standards.

Skills

B2B Marketing

Demand Generation

Campaign Management

Digital Marketing

CRM & Marketing Automation

Sales Enablement

Analytics

Tools

CRM platforms

Marketing Automation

Dynamics CE

Job description

Who Are we?

As a world-leading provider of workplace technology, Ricoh is all about improving work life by providing better user experiences, optimised workflows, anytime anywhere collaboration, and digital infrastructure solutions. At Ricoh, we harness the infinite potential of the collective imagination as our daily pursuit. Embracing a culture of openness, we welcome all ideas. Our purpose is to shape the future of work and the sustainability of our world and use its infinite potential to truly imagine change.

Is this the role for you? Your Role The Marketing Campaign Manager is responsible for planning, executing and optimising integrated marketing campaigns that support Ricoh Australia’s growth priorities across key solutions, customer segments and industries. Working within the broader marketing strategy set by the National Marketing Manager, the role translates agreed business and marketing priorities into targeted, measurable campaigns that build awareness, generate demand, support pipeline growth and strengthen customer engagement. The marketing campaign manager owns campaigns from brief through execution, working closely with Product Marketing, Digital Marketing, Content Marketing, Sales and external partners to develop customer-centric messaging, content, channel activity and sales enablement. The role combines strong campaign management with commercial thinking, using customer, market and performance insights to continuously improve campaign effectiveness.

Key Responsibilities

• Develop and execute integrated marketing campaigns aligned to business growth objectives and sales priorities.
• Manage campaigns from initial brief through launch, optimisation and post-campaign evaluation.
• Coordinate campaign messaging, creative, content, digital activity, events, partner activity and sales enablement.
• Develop audience and customer journey approaches that support awareness, consideration, lead generation and nurture.
• Work with product marketing and other internal stakeholders to translate portfolio propositions into customer-led campaign messaging and content.
• Partner with Sales to understand customer needs, support priority opportunities and ensure campaign activity is relevant to the market.
• Provide campaign briefs, messaging frameworks, and customer-facing content to assist sales conversations and help them activate campaigns effectively.
• Monitor campaign performance and provide recommendations for optimisation.
• Use customer, competitor, market and campaign insights to inform campaign development.
• Maintain campaign calendars, timelines, budgets and stakeholder communications.
• Ensure campaigns are delivered consistently with Ricoh’s brand, messaging and marketing standards.

To be successful in this role:

• 5+ years' experience in B2B marketing, demand generation, campaign management, or digital marketing roles.
• Proven history of developing and executing successful multi-channel marketing campaigns.
• Experience working closely with sales teams in a lead generation and revenue-focused environment.
• Strong knowledge of modern demand generation practices and customer acquisition strategies.
• Experience using CRM and marketing automation platforms.
• Experience with Dynamics CE would be highly regarded.
• Strong project management and stakeholder engagement capabilities.
• Excellent written communication and content development skills.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns and projects simultaneously.

What we give back to you?

We offer a range of benefits including:

• Paid Parental Leave
• Purchased Leave Scheme
• Participation in our RedE recognition program
• Free income protection cover
• Wellness program

Novated leasing

Employment Type Permanent

Who we are

Ricoh is a global technology company that has been transforming the way people work for more than 80 years. We empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. We bring document management solutions, IT services, production print solutions, visual communications systems to customers to meet the challenges of digital workflows, data insights, flexible working, information security and sustainability. As a global company we care about people, our profession, our society, and our planet. We dedicate our winning spirit, innovation and teamwork to sharpen our customer centric focus, and we are committed to the highest standards of ethics and integrity. We believe in the power of collective imagination and ideas that drive change. We believe in always being a step ahead and going above and beyond for our customers to ensure they can lead more fulfilling lives. We are committed to a sustainable future for businesses within Australia and those making an impact on the broader spheres of our world.