B2B Marketing Campaign Lead - Growth & Multi-Channel

Ricoh; Ryde; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Parental Leave

Purchased Leave Scheme

RedErecognition program

Free income protection cover

Wellness program

Novated leasing

Job summary

Ricoh Australia is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns that drive growth across key solutions and industries. You will translate business priorities into targeted campaigns, collaborating with Product Marketing, Digital Marketing, Content Marketing and Sales to craft customer-centric messaging and assets.

You will own campaigns from brief through execution, leveraging customer and market insights to improve effectiveness, while ensuring

Qualifications

• 5+ years' experience in B2B marketing, demand generation, campaign management, or digital marketing roles.
• Proven history of developing and executing successful multi-channel marketing campaigns.
• Experience working closely with sales teams in a lead generation and revenue-focused environment.
• Strong knowledge of modern demand generation practices and customer acquisition strategies.
• Experience using CRM and marketing automation platforms. Experience with Dynamics CE would be highly regarded.
• Strong project management and stakeholder engagement capabilities.
• Excellent written communication and content development skills.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns and projects simultaneously.

Responsibilities

• Develop and execute integrated marketing campaigns aligned to business growth objectives and sales priorities.
• Manage campaigns from initial brief through launch, optimisation and post-campaign evaluation.
• Coordinate campaign messaging, creative, content, digital activity, events, partner activity and sales enablement.
• Develop audience and customer journey approaches that support awareness, consideration, lead generation and nurture.
• Work with product marketing and other internal stakeholders to translate portfolio propositions into customer-led campaign messaging and content.
• Partner with Sales to understand customer needs, support priority opportunities and ensure campaign activity is relevant to the market.
• Provide campaign briefs, messaging frameworks, and customer-facing content to assist sales conversations and help them activate campaigns effectively.
• Monitor campaign performance and provide recommendations for optimisation.
• Use customer, competitor, market and campaign insights to inform campaign development.
• Maintain campaign calendars, timelines, budgets and stakeholder communications.
• Ensure campaigns are delivered consistently with Ricoh’s brand, messaging and marketing standards.

Skills

B2B marketing

Demand generation

Campaign management

Digital marketing

CRM & marketing automation

Dynamics CE

Project management

Stakeholder engagement

Written communication

Analytics & reporting

Multichannel campaigns

Tools

CRM platforms

Marketing automation

Dynamics CE

Job description

Ricoh Australia is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns that drive growth across key solutions and industries. You will translate business priorities into targeted campaigns, collaborating with Product Marketing, Digital Marketing, Content Marketing and Sales to craft customer-centric messaging and assets.

You will own campaigns from brief through execution, leveraging customer and market insights to improve effectiveness, while ensuring