Social Strategy Director: Culture, Influence & Growth

Ogilvy Australia; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Ogilvy Australia is seeking an experienced Social Director to lead our social and influencer offerings across Sydney and beyond. You will shape strategy, guide senior client partnerships and drive growth through integrated social campaigns and innovative content programs.

You will combine strategic thinking with hands-on leadership, align social initiatives with client objectives, manage cross-functional teams and champion earned creativity across the agency.

Qualifications

• 10+ years of leading integrated social, campaigns and content programs.
• Strong track record in B2B enterprise technology or multi-market regional accounts.
• Deep understanding of social platforms (LinkedIn, Meta, YouTube, X) and regional nuances.
• Experience managing significant retainers, budgets, and complex scopes of work.

Responsibilities

• Lead high-quality, creative social work that sparks conversations and drives earned outcomes.
• Develop and deliver social strategies, campaign frameworks and content programs aligned with client objectives.
• Champion the strategic use of social media and influencer marketing across client teams and the wider agency.
• Lead key client relationships, acting as a trusted strategic adviser to senior stakeholders.
• Drive the adoption of Ogilvy's social products, including InfluenceO and TK.Lab.
• Identify opportunities to grow social and influencer revenue across existing clients and new business.

Skills

Strategic leadership

Client relationship management

Commercial acumen

Team mentorship

Tools

Sprinklr

Job description

Ogilvy Australia is seeking an experienced Social Director to lead our social and influencer offerings across Sydney and beyond. You will shape strategy, guide senior client partnerships and drive growth through integrated social campaigns and innovative content programs.

You will combine strategic thinking with hands-on leadership, align social initiatives with client objectives, manage cross-functional teams and champion earned creativity across the agency.