Social Director

Ogilvy Australia; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Ogilvy Australia is seeking an experienced Social Director to lead our social and influencer offerings across Sydney and beyond. You will shape strategy, guide senior client partnerships and drive growth through integrated social campaigns and innovative content programs.

You will combine strategic thinking with hands-on leadership, align social initiatives with client objectives, manage cross-functional teams and champion earned creativity across the agency.

Qualifications

• 10+ years of leading integrated social, campaigns and content programs.
• Strong track record in B2B enterprise technology or multi-market regional accounts.
• Deep understanding of social platforms (LinkedIn, Meta, YouTube, X) and regional nuances.
• Experience managing significant retainers, budgets, and complex scopes of work.

Responsibilities

• Lead high-quality, creative social work that sparks conversations and drives earned outcomes.
• Develop and deliver social strategies, campaign frameworks and content programs aligned with client objectives.
• Champion the strategic use of social media and influencer marketing across client teams and the wider agency.
• Lead key client relationships, acting as a trusted strategic adviser to senior stakeholders.
• Drive the adoption of Ogilvy's social products, including InfluenceO and TK.Lab.
• Identify opportunities to grow social and influencer revenue across existing clients and new business.

Skills

Strategic leadership

Client relationship management

Commercial acumen

Team mentorship

Tools

Sprinklr

Job description

Ogilvy is looking for an experienced Social Director to join our team.

Our team is culturally curious, creatively driven and impact-obsessed brand marketing experts spans Sydney and Melbourne.

We believe brands are at their best when they find ways to shape, make and break into culture through ideas that influence.

Driven by three core principles – Culture, Creativity and Clout – we create culturally relevant campaigns that connect brands with audiences through media, social, digital, influencers, fandoms, activations and events.

About the Role:

This is an exciting leadership opportunity to help shape and grow Ogilvy's social offering, leading strategic client partnerships, delivering impactful social campaigns and driving the continued growth of our social and influencer capabilities.

You'll combine strategic thinking, client leadership and commercial management with a passion for creative, culturally relevant work. You'll lead integrated social programs, provide strategic counsel to senior clients and bring together cross-functional teams and agency partners to deliver exceptional work.

You'll also play a pivotal role in identifying new business opportunities, strengthening client relationships and championing the role of earned creativity across the agency.

What You'll Do:

• Lead the development of high-quality, creative social work that sparks conversations, influences culture and drives earned outcomes.
• Develop and deliver social strategies, campaign frameworks and content programs that align with client business objectives.
• Champion the strategic use of social media and influencer marketing across client teams and the wider agency.
• Lead key client relationships, acting as a trusted strategic adviser and mentor to senior client stakeholders.
• Drive the adoption of Ogilvy's social and influencer products, including InfluenceO and TK.Lab.
• Identify opportunities to grow social and influencer revenue across existing clients and new business prospects.
• Oversee integrated campaign delivery, ensuring creative ideas are scalable, locally relevant and effectively executed.
• Drive operational excellence across teams, workflows, resource allocation and delivery processes.
• Manage commercial performance, including budgets, retainer utilisation, resource planning and profitability.
• Build strong relationships across account management, creative, strategy and PR to deliver integrated campaigns.
• Champion emerging technologies, including Generative AI, to improve creative workflows, content production and campaign effectiveness.
• Contribute to the evolution of Ogilvy's social and influencer offering and strengthen our reputation as a leader in the space.

What You'll Bring:

• 10+ years' experience in an agency or client-side environment, leading integrated social, campaign and content programs.
• A strong track record in B2B enterprise technology or managing complex, multi-market regional accounts.
• Deep understanding of social platforms and regional market nuances, including LinkedIn, Meta, YouTube, X and Asian platforms such as Naver and Kakao.
• Strong commercial and financial acumen, with experience managing significant retainers, budgets, resource utilisation and complex scopes of work.
• Experience managing content production and asset delivery workflows, ideally with publishing platforms such as Sprinklr.
• The ability to balance strategic thinking with hands-on account leadership, translating business objectives into compelling social-first creative ideas.
• Exceptional client relationship and stakeholder management skills, with the confidence to navigate complex, matrixed organisations and multi-agency environments.
• A passion for emerging technology, with experience or curiosity in leveraging Generative AI and automation to drive innovation and efficiency.
• A natural leader who can inspire teams, build relationships and identify opportunities to grow both client partnerships and the wider business.

Our Values:

At Ogilvy, our values are at the heart of everything we do. We believe in:

• D.O the Right Thing: Acting with integrity, transparency and accountability.
• D.O it Together: Creating a collaborative and inclusive environment where everyone can do their best work.
• D.O the Best Work of Our Lives: Striving for excellence, creativity and meaningful impact in everything we do.

If you're a strategic and commercially minded social leader who loves building strong partnerships, creating culturally relevant work and pushing the boundaries of what's possible in social, we'd love to hear from you.