Social Lead

Storyful; Sydney; Hybrid; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Exclusively ours - publications & MRCA

Perks & discounts

Health & wellbeing

Time off

Financial wellbeing

Job summary

Medium Rare Content Agency is seeking a Social Lead to drive senior-level social and influencer strategy within the Strategy Centre of Excellence. You will work with Head of Strategy and across MRCA teams to shape social plans for diverse clients.

This client-facing role requires strong social acumen, knowledge of platforms, and ability to translate trends into compelling ideas. The role supports growth and maintains up-to-date social knowledge.

Qualifications

• Proven experience in social media management and strategy development.
• Strong analytical skills to translate data into actionable plans.
• Excellent client-facing and presentation abilities.

Responsibilities

• Collaborate across agencies to deliver data-driven social strategies and influencer plans
• Align social programs with client objectives and budgets
• Identify growth opportunities and develop proactive pitches
• Provide current social insights to support business development and retention
• Lead social and influencer campaigns from ideation to production
• Support ad hoc RFPs and new business proposals
• Build strong relationships with clients and present trends

Skills

Social strategy

Influencer management

Content strategy

Client management

Presentation skills

Job description

What's the role?

We're looking for a Social Lead to join Medium Rare Content Agency as a senior strategic voice for social and influencer strategy within the Strategy Centre of Excellence. Working closely with the Head of Strategy, and across Medium Rare, Visual Domain and Storyation, this role will lead and support social strategy, social ideation, influencer strategy, thought leadership and social production for a diverse range of clients. This role is designed to build out Medium Rare's specialist social and influencer capability, helping ensure existing clients and the market see the agency group as social and influencer experts.

What this role is about

This role exists to strengthen Medium Rare's social and influencer strategy capability across the agency group. It is a strategic, client-facing role responsible for developing and delivering best-in-class social and influencer strategies, plans and creative ideas, while also supporting Heads of Content, Social Media Managers/Producers and client teams with social expertise, insight and guidance. The role requires strong social media and commercial acumen, a genuine passion for social culture and platforms, plus a level of flexibility, understanding that the needs of the role are heavily influenced by client briefs and requests.

What you will do

• Collaborate across agencies and teams to deliver and contribute to robust, quality, data-driven social strategies, social plans and influencer plans
• Ensure social media strategies, influencer strategies and creative ideas align with client business objectives and budgets
• Work with the Head of Strategy and content teams to identify growth opportunities specific to social and influencer for retainer clients, and develop proactive pitches
• Provide relevant, current, strategically sound and creatively compelling social insights and guidance to clients for business development and client retention
• Support the Head of Strategy and Heads of Content to ensure social teams and heads of department are equipped with up-to-date social knowledge, expertise and insights
• Keep up to date on emerging social trends, channel news and algorithm updates
• Keep up to date with relevant creators/influencers for retained clients, influencer management tools and influencer analytics
• Lead and support ad hoc social media and influencer campaign responses, from ideation and oversight through to production
• Lead and support socially-led or influencer-led RFPs and new business proposals
• Support the strategy and execution of Medium Rare's owned channels
• Build strong working relationships with clients, presenting ideas, trends, channel updates and strategies in an engaging manner
• Provide guidance, thought leadership and support to social media managers and producers across the agencies, fostering a culture of creativity and collaboration
• Establish, drive and adhere to social and influencer process, demonstrating and ensuring compliance with key MRCA and NCA policies

Who are you?

You are an experienced social strategist with proven experience in social media management, strategy development, channel management and influencer management. You have in-depth knowledge of social media platforms, trends and analytic tools, and understand how to shape content and creative ideas for specific channels and audiences. You're comfortable working with clients and stakeholders at all levels, and bring excellent communication, interpersonal and presentation skills. You are highly organised, collaborative and detail-oriented, with a genuine passion for social culture, creator and influencer trends, and the evolving social landscape.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients. Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture. Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers.

Category: Commercial Content

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms. Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Our Commitment to Diversity, Equity and Inclusion

Our Commitment to Diversity, Equity and Inclusion Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.

Applicants of diverse backgrounds are encouraged to apply! We are committed to ensuring an accessible and supportive recruitment process.

For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.