Social Media Growth & Storytelling Lead

Built Holdings; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Built is seeking a talented social media lead in Sydney to drive content strategy and execution across channels. This full-time, on-site role offers opportunity to shape how one of Australia’s largest construction brands shows up in the market.

You will partner with Marketing, project and business leaders to uncover stories that strengthen Built's brand, grow audiences and measure impact through data-driven decisions. Strong storytelling, video editing and content creation are essential.

Qualifications

• Experience managing and growing social media channels within a corporate, agency or brand environment.
• Proven track record creating engaging content that drives audience growth, engagement and brand awareness.
• Strong content creation skills, including filming, photography and video editing, with experience briefing external producers.
• Exceptional storytelling, copywriting and stakeholder engagement skills, turning ideas into compelling content.
• Proactive, agile, able to spot opportunities and create timely content.

Responsibilities

• Lead the execution of Built's social media strategy across all key channels.
• Increase the frequency, quality and effectiveness of content across the business.
• Partner with Marketing, project and business leaders to uncover stories strengthening Built's brand and reputation.
• Drive audience growth, engagement and share of voice with measurable data.
• Explore opportunities across emerging platforms, including podcasting, long-form video and other formats.

Skills

Social media strategy

Content creation

Storytelling & copywriting

Video editing

Stakeholder engagement

Job description

Built is seeking a talented social media lead in Sydney to drive content strategy and execution across channels. This full-time, on-site role offers opportunity to shape how one of Australia’s largest construction brands shows up in the market.

You will partner with Marketing, project and business leaders to uncover stories that strengthen Built's brand, grow audiences and measure impact through data-driven decisions. Strong storytelling, video editing and content creation are essential.