Social Media Coordinator

The Sydney Children'S Hospitals Network; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible & hybrid working

Salary packaging & allowances

Annual salary review

Performance reviews

Training budget & LinkedIn Learning

Employee Assistance Program

Diversity and inclusion culture

Extra leave options

Novated lease & retail discounts

Friday afternoons off

Job summary

MSF Australia is seeking a digital marketing professional to shape and execute our organic social media strategy for Australia and New Zealand, creating, sharing and moderating content across Facebook, LinkedIn, YouTube and Instagram.

You will maintain a lively social calendar, contribute to paid campaigns and strategy, and ensure voice, ethics and privacy guidelines are met while supporting recruitment of international staff.

Qualifications

• Qualifications in Communications, Digital Marketing, Social Media, or relevant professional experience in creative content production.
• Experience developing, implementing and managing social media content across Facebook, LinkedIn, YouTube, and Instagram.
• Demonstrated experience managing and optimizing social media campaigns, including audience research and targeting.
• Ability to analyse and interpret social media metrics to optimise performance and provide insights-based reports.
• Experience using social media scheduling and listening tools (Sprout, Meltwater and Vista).
• Strong copywriting and editing skills, with accuracy and attention to detail.
• Outstanding communication and interpersonal skills.

Responsibilities

• Support the design and implementation of the organic social media strategy for MSF Australia and New Zealand.
• Maintain an engaging social media calendar covering priorities across the organisation.
• Assist with content creation for paid awareness campaigns and input into the social media strategy.
• Moderate online conversations, ensuring responses comply with guidelines, privacy and editorial standards.
• Contribute to elevating MSF’s online presence, increasing engagement, and supporting recruitment campaigns.

Skills

Copywriting

Communication skills

Social media management

Analytics

Education

Communications degree

Digital Marketing degree

Social Media degree

Tools

Sprout

Meltwater

Vista

Job description

Job Description

Introduction

Médecins Sans Frontières/Doctors Without Borders (MSF) is an international, independent medical humanitarian organisation that delivers emergency aid to people affected by conflict, epidemics, disasters or exclusion from healthcare. MSF’s actions are guided by medical ethics and the principles of impartiality, independence, and neutrality.

Benefits of working with MSF Australia

• Flexible & hybrid working arrangements
• Salary packaging plus insurance benefits & allowances
• Annual salary review
• Annual performance review
• Annual personal training budget & LinkedIn learning Licence
• Employee Assistance Program
• Strong culture of diversity and inclusion
• Additional leave & purchased leave options
• Novated lease & retail discount benefits
• Monthly Friday afternoons off!

Responsibilities

Reporting to the Digital Marketing Manager (Comms & Brand) this fast-paced role will support the design and implementation of the organic social media strategy for MSF Australia and New Zealand, focusing on creating, disseminating and moderating content on social media.

With accountability for maintaining MSF’s voice across social media, you will be responsible for maintaining an engaging social media calendar covering priorities across the organisation, as well as assisting with content creation for paid awareness campaigns, providing input into the social media strategy and multi‑channel digital marketing ecosystem. You will also be the first point of contact for online moderation, providing responses to supporter questions and comments to ensure compliance with guidelines, privacy / usage regulations, editorial standards and ethical best practices. Key metrics for the role include budget management, reporting, compliance and hitting engagement metrics.

As a part of the highly accountable and progressive Digital team, your work will contribute to elevating MSF’s online presence, increasing engagement through raising awareness, driving impactful fundraising, and supporting recruitment campaigns for our internationally mobile staff.

Requirements

To succeed in this visible position, you’ll be known for delivering quality innovative work to tight deadlines, and for staying ahead of the latest trends in the evolving social media landscape. You will be comfortable creating crisis content and will be motivated by working in a humanitarian aid organisation. Ideally you can demonstrate the following:

• Qualifications in Communications, Digital Marketing, Social Media, or relevant professional experience in creative content production (experience working on fundraising campaigns or non‑profit work will be highly regarded).
• Experience developing, implementing and managing social media content across Facebook, LinkedIn, YouTube, and Instagram.
• Demonstrated experience managing and optimizing social media campaigns, including audience research and targeting.
• Ability to analyse and interpret social media metrics to optimise performance and provide insights‑based reports.
• Experience using social media scheduling and listening tools (Sprout, Meltwater and Vista).
• Strong copywriting and editing skills, with accuracy and attention to detail.
• Outstanding communication and interpersonal skills.

In MSF Australia, the following four values form the foundations of our culture: Courage, Integrity, Inclusion and Pragmatism. They guide us in our work every day, driving our behaviour as we approach delivery of our social purpose and vision.

MSF Australia is committed to developing diversity, equity and inclusion in our workplace and fostering a culture of belonging for all our staff. We believe that a diverse workforce helps us better achieve our social mission of providing aid without agenda. We strongly encourage First Nations peoples, people from LGBTQIA+ communities, people from diverse cultures and language groups, and people who live with a disability to apply. We invite all requests for a reasonable adjustment to the recruitment process if this will support your application. For more information, please call or email MSFA Human Resources on +61

MSF Australia has a Child Protection Policy and COVID-19 vaccination policy in place, all employees are required to comply with these policies.

In support of the Child Protection Policy, a criminal background check will be required as part of the recruitment process for selected candidates. A criminal record will not automatically preclude anyone from the position they have been selected for.