Digital Marketing Manager

St John Ambulance Australia (NSW); Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Salary packaging benefits

Birthday Leave

Hybrid work

Job summary

St John NSW seeks a Digital Marketing Manager to lead our day-to-day digital growth, spanning performance marketing, website and lifecycle support, reporting to the GM Marketing & Communications.

This builder's role gives you a blank sheet to craft the commercial engine of St John NSW's marketing; you are expert in paid campaigns, social, CRM, AI-assisted research, content, and reporting to drive measurable growth across B2B and B2C revenue streams.

Qualifications

• Relevant tertiary qualifications in Marketing, Business or Communications.
• Experience leading performance and digital marketing initiatives.
• Hands-on expertise with paid campaigns across major channels.

Responsibilities

• Lead and run an always-on, campaign-based performance marketing engine across SEM, AEO, SEO and paid channels.
• Deliver commercial growth across major revenue streams through campaigns for B2B and B2C audiences.
• Build strong B2B marketing capability with LinkedIn campaigns.
• Lead website strategy and optimisation to lift traffic, conversion and revenue.
• Collaborate with Data team to improve data maturity and integration.
• Support customer communications strategy and lifecycle mapping with Sales and Training teams.

Skills

Performance marketing

Digital marketing

LinkedIn campaigns

SEO

AEO

CRM

Marketing automation

AI tools

Data-driven marketing

Stakeholder management

Education

Marketing/Communications degree

Tools

Dynamics 365

CRM platforms

Job description

Salary packaging benefits available – access up to $15,900 General benefits plus an additional $2,650 Meal & Entertainment card tax-free, helping you reduce your tax and increase your take-home pay.

• Competitive Salary + Salary Packaging Benefit + Birthday Leave
• Join one of Australia's most trusted First Aid Organisations
• Hybrid work from head office, home and on site at various locations

St John Ambulance NSW is a for purpose not-for-profit organisation committed to saving lives through first aid. Our voluntary first aid work is enabled through the delivery of first aid training, products and services that support communities across New South Wales. Driven by our values of Respect, Integrity, Leadership, Communication and Collaboration, we are one of Australia's most recognised and trusted brands. Every commercial partnership and revenue opportunity we secure helps fund programs that build safer, healthier and more resilient communities.

About the Role

The Digital Marketing Manager leads St John NSW's day-to-day digital growth engine, spanning performance marketing, website and digital experience, and lifecycle support, working under the strategic direction of the GM Marketing & Communications.

This is a builder's role, not a business-as-usual role. You have a blank sheet of paper to build the commercial engine of St John NSW's marketing, and you're genuinely expert in the channels you lead. You know paid campaigns and social down to the technicality of platform algorithms, you're technically fluent in CRM, and you stay switched on to what's changing in web and search, including AEO. You're also fluent in using AI to speed up research, content, campaign build and reporting.

Key Responsibilities

• Lead and run an always-on, campaign-based performance marketing engine across SEM, AEO, SEO and paid advertising (Google, Meta, LinkedIn and other paid channels).
• Deliver commercial growth across St John NSW's major revenue streams, from new product launches to premium training sales with campaigns tailored to both B2B and B2C audiences.
• Build strong B2B marketing capability; LinkedIn experience is critical given the weight of St John NSW's commercial, corporate and training audiences.
• Lead website strategy, optimisation and continuous improvement, driving measurable uplift in traffic, conversion and revenue.
• Partner with the Data team and Business Analyst to drive the organisation's data maturity and integration goals.
• Support the development of St John NSW's customer communications strategy, partnering with the Sales and Training teams to align lifecycle comms with the customer journey.
• Plan and execute email marketing and end-to-end customer journey mapping.
• Manage and maintain the approved budget.
• Manage external suppliers and contracts so the best overall cost and value is achieved.
• Relevant experience and/or tertiary qualifications in Marketing, Business or Communications.
• 4+ years' experience in performance and digital marketing, ideally spanning both B2B and B2C however B2B is critical, with hands-on experience running LinkedIn campaigns.
• Deep, hands-on technical knowledge of paid campaigns and social platforms including how platform algorithms work — proficient to either manage an agency or build and run campaigns in-house.
• Proven experience running always-on and campaign-based SEM, SEO, AEO and paid advertising that delivers measurable commercial results.
• Tech-savvy across CRM and marketing automation platforms, comfortable in the technical detail rather than just the strategy; Dynamics 365 experience highly desirable.
• Stays current on the fast-moving web and search landscape, including SEO, AEO and emerging search behaviours.
• Experience with website optimisation, conversion rate improvement and working alongside data or analytics teams to lift data maturity and integration.
• Strong understanding of data-driven marketing and customer engagement principles.
• Ability to plan and execute email marketing and end-to-end customer journey mapping.
• Excellent written and verbal communication skills that enable engagement and buy-in from stakeholders.
• Ability to think creatively and commercially, and to work effectively within a commercial, not-for-profit environment.
• AI-fluent, with genuine enthusiasm for using AI tools across research, content, campaign build and reporting.

Why Join St John NSW?

• Work for a trusted and respected organisation with genuine community impact.
• Play a key role in securing partnerships that fund life-saving programs.
• Opportunity to influence organisational growth and strategic direction.
• Collaborative and values-driven culture.
• Flexible working arrangements.
• Competitive salary packaging options.

What’s next?

Applications will be reviewed as they are received so candidates are encouraged to get in early.

Please note that we require you to obtain a Working with Children's Check and Police Check.

St John (NSW) does not accept unsolicited calls from recruitment agencies.

St John NSW is committed to providing an inclusive workforce and encourages applications from people of culturally diverse backgrounds, including those who identify as part of the Australian Aboriginal and/or Torres Strait Islander Community.

St John NSW cares about keeping children and young people safe. Protecting and promoting the emotional, physical, cultural, and spiritual wellbeing of children and young people is central to all aspects of the operations and culture of St John NSW. St John NSW commits to creating and maintaining an environment where members act in the best interest of children and young people and has zero tolerance to any form of abuse.