Senior Manager, Digital Marketing

Beaumont People; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Mission Australia is seeking a senior digital marketing leader to shape and deliver the organisation’s online strategy across national channels. You will drive website and platform optimisations, manage paid channels and SEO/SEM, and lead a high-performing digital team.

You will align digital initiatives with organisational priorities, balancing governance with innovation, and collaborating with stakeholders, agencies and technology partners to deliver measurable impact for communities across

Qualifications

• 7–9+ years delivering digital marketing across multiple channels.
• Experience developing and delivering digital strategy within a complex organisation.
• Strong stakeholder management with the ability to influence across diverse teams.
• Strong knowledge of website management, UX principles and SEO.
• Proven people leadership experience in a digital marketing environment.
• Tertiary qualifications in Marketing, Communications, or a related discipline.

Responsibilities

• Lead Mission Australia's national digital strategy, roadmap and channel performance.
• Oversee website performance, digital platforms and customer experience optimisation.
• Drive performance across SEO, SEM, social media and paid digital channels.
• Establish and maintain governance frameworks for content, enhancements, approvals and platform integrations.
• Lead, mentor and develop a team of digital marketing professionals.
• Partner with stakeholders, agencies and technology providers to maximise digital capability and outcomes.
• Use customer insights, data and emerging trends to drive innovation, engagement and continuous improvement.

Skills

Digital leadership

Stakeholder management

SEO & SEM

UX & website management

Team leadership

Education

Bachelor's in Marketing/Communications/Business

Tools

Google Analytics

Content management systems

SEO tools

Job description

What makes Mission Australia special

For more than 160 years, Mission Australia has supported Australians experiencing homelessness, disadvantage and social exclusion, helping people build stronger futures and more connected communities.

Every day, people across Australia engage with Mission through its services, campaigns, fundraising activities and advocacy work. Behind each interaction is an opportunity to build awareness, deepen engagement and connect people to support, purpose and action.

Digital marketing plays a critical role in making that happen.

Help shape the future of digital at Mission Australia

Over the past few years, Mission Australia has invested in digital platforms, website capability and customer engagement technologies. The opportunity now is to maximise those investments, strengthen digital capability across the organisation and ensure our digital channels continue to deliver meaningful outcomes for the communities we serve.

This is a fantastic opportunity to step into a role and make an impact on the organisation's digital marketing function.

This role leads digital marketing strategy and delivery across national channels, overseeing website and platform optimisation, social media paid digital channels , SEO and SEM. You will also lead and develop a high-performing digital team, provide expert advice to stakeholders across Mission Australia and help ensure digital activity supports organisational priorities accessibility standards and meets customer needs.

This is a perfect role for a leader who enjoys building capability, driving change and creating clarity across a complex organisation. You will play a key role in strengthening confidence in digital, developing a high-performing and trusted digital function, and shaping the future direction of digital engagement at Mission Australia to support meaningful social impact across Australia.

How you will make a difference

• Lead Mission Australia's national digital strategy, roadmap and channel performance.
• Oversee website performance, digital platforms and customer experience optimisation.
• Drive performance across SEO, SEM, social media and paid digital channels.
• Establish and maintain governance frameworks for content, enhancements, approvals and platform integrations.
• Lead, mentor and develop a team of digital marketing professionals.
• Partner with stakeholders, agencies and technology providers to maximise digital capability and outcomes.
• Use customer insights, data and emerging trends to drive innovation, engagement and continuous improvement.

You’re the perfect person if...

You are an experienced digital marketing leader who combines strategic thinking with a practical, delivery-focused approach.

You understand how to align digital strategy with organisational priorities and know how to balance innovation, governance and performance. You enjoy working collaboratively, building capability in teams, and influencing stakeholders through expertise, insight and trusted relationships.

You know how to challenge existing ways of working while building trust and support. You ask questions, listen carefully and influence through expertise rather than authority.

Most importantly, you are motivated by purpose and are committed to using digital channels to create meaningful engagement and impact.

To be successful, you'll bring:

• Demonstrated experience (7 – 9 + years) delivering digital marketing activity across multiple channels.
• Experience developing and delivering digital strategy within a complex organisation.
• Strong stakeholder management skills with the ability to influence and build credibility across diverse teams.
• Strong knowledge of website management, digital platforms, user experience (UX) principles and SEO.
• Experience managing agency and supplier relationships.
• The ability to translate complex digital concepts into practical, accessible language.
• Proven people leadership experience in a digital marketing or broader marketing environment.
• Tertiary qualifications in Marketing, Communications, Business or a related discipline.

Why you will love working at Mission Australia

• Rewarding work – every day you know you are making a real difference
• Not-for-profit salary packaging, reducing your tax (details via AccessPay)
• Free external, confidential counselling and access to chaplaincy support
• Volunteering opportunities
• Opportunity to purchase additional annual leave
• Extra leave including: Mission Australia Thank You Day and Work Anniversary Day off
• Access flexible working arrangements and not-for-profit salary packaging benefits (up to $15,900).

Please note: This role requires full, unrestricted Australian working rights. Unfortunately, applicants requiring sponsorship or ongoing employer-sponsored work rights cannot be considered.