Social Media & Content Producer | Luxury Travel

Elysium Hotel; Manly; On-site; AUD 70,000 - 90,000; Full time

Job summary

Elysium Hotels in Manly, NSW, is seeking a Social Media & Content Producer to shape the first impression of a luxury coastal brand. You’ll own content from concept to publish, working closely with Marketing and operations to translate brand voice into impactful stories.

This hands-on role blends filming behind the camera with strategic planning, allowing you to lead high-quality video and photography across Instagram, Facebook, TikTok, and emerging channels.

Qualifications

• 3+ years creating social content and growing channels for luxury brands.
• Hands-on video content production and editing.
• Proficiency with creative tools and basic video editing.
• Exceptional copywriting and storytelling; adaptable brand voice.
• Entrepreneurial, proactive, and able to drive initiatives.

Responsibilities

• Produce high-performing content: Reels, Carousels, Stories, and short-form videos.
• Develop and manage content calendars across campaigns and events.
• Manage influencer program from outreach to execution.
• Test hooks, formats, timing and copy; report engagement metrics.
• Drive follower growth across Instagram, Facebook, TikTok and emerging platforms.
• Understand platform algorithms to maximise reach and engagement.
• Manage community and user-generated content with care.
• Stay ahead of trends and platform changes; translate relevance into action.

Skills

Social content creation

Video production

Copywriting

Creative tools

Growth mindset

Self-directed

Organisational skills

Stakeholder comms

Tools

Video editing software

Job description

Social Media & Content Producer | Luxury Travel

Are you ready to make your mark on a luxury travel brand doing things differently?

If you’ve built your craft in agency and you’re ready to bring it in-house, this could be the role for you.

This is a young hotel group with a clear point of view, a fresh identity and two coastal properties gathering real momentum. Social sits at the front door of the brand, and the person in this seat shapes how guests first meet it, long before they travel. The channel is yours to define, the team around you is talented and supportive, and the coastline is your studio.

If you thrive on ownership, you’ll love this role. You’ve spent years building content for brands you admire, and this puts you inside one at its launch moment, with the scope to make the work you’ve been wanting to make.

In this role, it is more than publishing. You'll work closely with the Marketing team and operations teams to translate our brand voice into content that performs. This is a hands‑on production and management hybrid role: you'll be both behind the camera and behind a laptop.

Key Responsibilities

• Produce and execute high-performing content: Reels, Carousels, Stories, short‑form video and photography.
• Develop and manage comprehensive content calendars, balancing planned campaigns, events, dining experiences and cultural moments with flexible, responsive content opportunities.
• Manage our influencer program, through outreach through to execution.
• Test hooks, formats, timing and copy like a performance team, reporting on engagement rate, follower growth, reach and share of voice against the luxury set.
• Drive follower growth and engagement across Instagram, Facebook, TikTok and emerging platforms through strategic content planning and performance optimisation.
• Understand and work with platform algorithms, formats and behaviour shifts to maximise reach, saves, shares and engagement metrics.
• Manage community and user-generated content with the same care you bring to the work itself.
• Stay ahead of social and cultural trends, emerging formats and platform changes, interpreting what's relevant and actionable.

Your Experience & Skills

• You have 3+ years creating social content and growing channels, whether in agency for luxury, travel, hospitality, fashion or lifestyle clients, or in-house.
• Hands‑on experience producing high‑quality video content, Reels and Carousels. Confident behind the camera and in the edit.
• Proficiency with creative tools and basic video editing.
• Exceptional copywriting and storytelling ability. You understand brand voice and can adapt it across different platforms and audiences.
• Entrepreneurial approach to growth. You test intuitively and have opinions about what works.
• Self‑directed and proactive. You spot opportunities, don't wait for briefs, and drive initiatives forward.
• Strong organisational and project management skills.
• Excellent communication skills and confidence working with senior leaders and multiple teams.

About Elysium

The brand is Elysium Hotels, home to Elysium Manly on Sydney’s Northern Beaches and Elysium Noosa in Queensland. These are two coastal sanctuaries built on the belief that luxury lives in the details, and you’d be based in Manly, a short walk from the ferry.