Social Media & Digital Executive

Mondrian; Gold Coast City; On-site; AUD 65,000 - 90,000; Full time

Job summary

Mondrian Gold Coast in Australia is seeking a hands-on Social Media & Digital Executive to own content and campaigns across Rooms, Ciel Spa and Conferences & Events, creating content, managing paid media, building EDM campaigns and tracking SEO performance.

You will manage monthly content calendars, capture on-site content, write captions in a luxury tone, schedule posts and optimise campaigns for lead generation and brand visibility.

Qualifications

• Social media management and content creation across brand handles.
• On-site content capture (photo and video) with direction for luxury visuals.
• Paid advertising campaign management across Meta Ads Manager and Google Ads.
• End-to-end EDM creation and deployment via Revinate.
• SEO monitoring, reporting and optimisation.

Responsibilities

• Build and manage monthly content calendars.
• Capture on-site content with professional quality.
• Write captions aligned to luxury tone of voice.
• Schedule and publish content; manage community engagement.
• Build and manage Meta and Google campaigns across Rooms, Spa, Events and Weddings.

Job description

Mondrian Gold Coast is a luxury lifestyle hotel positioned at the intersection of design, culture, wellness and modern hospitality. The hotel houses elevated accommodation, Ciel Spa, premium event spaces and destination dining, attracting both leisure and corporate audiences. Recent winner of the QHA Awards Best Meeting & Events Venue in Queensland

This is not a basic social media coordinator role. You'll own digital content and campaigns across Rooms, Ciel Spa and Conferences & Events — creating content, managing paid media, building EDM campaigns and tracking SEO performance across the hotel's digital ecosystem.

THE ROLE

As Social Media & Digital Executive, you'll take hands-on and onsite ownership of:

Social media management and content creation across @mondriangoldcoast and @cielspaburleighheads

On-site content capture (photo and video) — you'll be on the floor regularly, shooting and directing

Paid advertising campaign management across Meta Ads Manager and Google Ads

End-to-end EDM creation and deployment via Revinate

SEO monitoring, reporting and optimisation

Weekly performance reporting across all digital channels

Supporting visibility and lead generation for Conferences, Events and Weddings

Creative support for special events/onsite activations

WHAT YOU WILL DO

Build and manage monthly content calendars

Capture on-site iPhone content with a professional, aesthetic edge

Write captions aligned to luxury tone of voice

Schedule and publish content; manage community engagement

Monitor competitor brands and emerging platform trends

Film and photograph across guest rooms, spa treatments, event setups and wedding styling

Edit short-form vertical video in CapCut or equivalent

Plan shoots, develop concepts, source styling props and direct staff or models

Build and manage Meta and Google campaigns across Rooms, Spa, Events and Weddings

Create paid ad creative — static and video

Monitor performance, optimise delivery and reallocate budgets across sub-brands

Build, segment and deploy EDM campaigns via Revinate

Monitor organic search performance, keyword rankings and traffic trends

Weekend content creation across the asset

WHY MONDRIAN GOLD COAST

Work in one of Australia's most visually striking luxury hotels — your portfolio will show it

Real creative ownership across multiple premium brands from day one

A collaborative, design-forward team that values ideas and execution equally

Burleigh Heads location - one of the Gold Coast's most desirable coastal addresses

Opportunity to grow with a globally recognised hospitality brand (Ennismore)