Social Media Content Creator

Sociable Tech; Gold Coast City; On-site; AUD 75,000 - 85,000; Full time

Job summary

Bounce Surfers Pty Ltd is seeking a creative Social Media Content Creator to join our marketing team on the Gold Coast, Australia. The role focuses on developing engaging digital content that showcases our accommodation, facilities and events to drive bookings and brand awareness.

You will craft high-quality photography and short-form videos for Instagram, TikTok, Facebook and other channels, write captions, manage content calendars and monitor performance to inform optimization strategies.

Qualifications

• Bachelor-level degree in advertising, marketing, communications or closely related field.
• 2–3 years of experience in social media management, digital content creation or marketing.
• Experience creating/promoting content for social media platforms and campaigns.
• Strong storytelling and copywriting abilities with attention to brand guidelines.

Responsibilities

• Plan, develop and produce engaging social content promoting accommodation, food and beverage offerings, facilities and events.
• Create and edit high-quality photos, short-form videos, reels for Instagram, TikTok, Facebook and more.
• Write captions and promotional copy tailored to target audiences and campaigns.
• Schedule content calendars and publish posts across multiple platforms.
• Monitor trends, analyze performance and adjust strategies accordingly.
• Manage online communities, respond to comments and user-generated content.
• Coordinate content production with management and operations teams.

Skills

Content creation

Copywriting

Time management

Team collaboration

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Job Type

Permanent position | Full time position

Job Description

Bounce Surfers Pty Ltd About the Role We are seeking a creative and motivated Social Media Content Creator to join our marketing team.

The successful candidate will be responsible for developing and producing engaging digital content that showcases our accommodation, facilities, events and guest experiences, strengthens our online presence, builds brand awareness and drives audience engagement and bookings.

Duties and Responsibilities

Plan, develop and produce engaging social media content promoting accommodation, food and beverage offerings, facilities, events and guest activities. Create and edit high-quality photographs, short-form videos, reels and other digital content for Instagram, TikTok, Facebook and other relevant platforms.

Develop creative content concepts and promotional materials aligned with brand guidelines and marketing objectives. Write engaging captions, promotional copy and other written content tailored to target audiences. Plan, maintain and manage social media content calendars, ensuring consistent and timely publication.

Schedule and publish social media posts, stories and promotional content across multiple digital platforms. Create content supporting marketing campaigns, seasonal promotions, events and guest engagement initiatives. Monitor social media trends, emerging platforms and audience preferences to identify content opportunities.

Analyse social media performance, audience engagement and content effectiveness using relevant reporting and analytics tools. Prepare regular performance reports and recommend improvements to content and engagement strategies. Manage online community engagement, including responding to comments, messages and user-generated content.

Coordinate content production with management and operational teams to promote activities across the property. Maintain an organised library of digital assets, including photographs, videos and promotional materials. Ensure all published content is consistent with brand standards and complies with relevant privacy and content requirements.

Skills and Qualifications

A bachelor's degree in Advertising, Marketing, Communications, Public Relations or a closely related field. At least 2-3 years of relevant professional experience in social media management, digital content creation, marketing or advertising. Demonstrated experience developing and managing promotional content for social media and digital marketing platforms.

Proficiency in photography, video production and editing software, including Adobe Creative Suite, Canva, CapCut or similar tools. Strong understanding of Instagram, TikTok, Facebook and current social media trends and engagement strategies. Experience using social media scheduling, analytics and reporting tools.

Excellent written communication, copywriting and creative storytelling skills. Strong organisational skills and the ability to manage multiple content projects and deadlines. Ability to work collaboratively with management and operational teams while maintaining brand consistency.

Previous experience in hospitality, tourism, events or lifestyle-related industries will be highly regarded. Flexibility to work occasional evenings, weekends and events as required.

About Company

Bounce Surfers is a brand-new social hostel and hotel located in the heart of Surfers Paradise on the Gold Coast. The venue offers a rooftop pool bar overlooking Budds Beach, a restaurant serving woodfired pizzas, a café, a gym with an open-air balcony, and a diverse calendar of events and activities, including wellness sessions and live DJs.

Salary

$75000-85000

Work Type

Full time