Social Media & Content Marketer

Travellers Autobarn; Sydney; Sur place; AUD 85 000 - 100 000; Plein temps

Avantages offerts par ce poste

Creative ownership

Traveller-centric culture

International travel opportunities

Campervan road trip discounts

Résumé du poste

Travellers Autobarn in Sydney is seeking a creative Content & Social Marketing Manager to own our content, organic social, influencer marketing, email/CRM and website content across all markets.

Reporting to the Global Marketing Manager, you will collaborate with our Performance Marketing Manager and Web Developer on SEO, CRO and paid media to lift bookings and conversions.

This role offers ownership of a global brand, multi-market scope and opportunities for international travel.

Qualifications

• Minimum 5 years in content, social or digital marketing.
• Strong copywriting and content creation skills.
• Experience with HubSpot or similar CRM.
• Experience with influencer/creator marketing and SEO.

Responsabilités

• Own organic social strategy and content calendar across channels.
• Develop website content and CRO with SEO insights.
• Manage email/CRM activity through HubSpot.
• Lead influencer/creator marketing campaigns and reporting.
• Create assets for paid campaigns and coordinate suppliers.

Connaissances

Content marketing

Social media

Copywriting

Influencer marketing

SEO

CRO

Analytics

Outils

HubSpot

Description du poste

Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road across Australia, New Zealand, the USA and Japan.

We’re looking for a creative, hands‑on Content & Social Marketing Manager to own our content, organic social, influencer marketing, email/CRM and website content across all markets.

This role reports to the Global Marketing Manager and works closely with our Performance Marketing Manager and Web Developer across SEO, CRO and paid media.

Why this role?

Because we’re not a typical travel company - we’re built on road-trip culture and freedom. This role gives you:

• Ownership of an established global brand’s voice and content

• Breadth across content, CRM, influencer marketing and website optimisation

• A seat at the table on campaigns across some of the world’s most exciting travel markets

What you’ll do

• Social & content: Own organic social strategy (Instagram, Facebook, TikTok, YouTube, Pinterest) and the integrated content calendar across social, website, blog, email and campaigns, including creating, writing and optimising blog content.

• Website & CRO: Own website content and CRO, working closely with the Performance Marketing Manager on SEO and performance insights to lift bookings and conversion.

• Email & CRM: Own email/CRM activity through HubSpot - newsletters, lifecycle campaigns, segmentation and optimisation.

• Influencer & creator marketing: Manage relationships end-to-end, from negotiation to reporting.Campaigns: Support global and local promotions, and provide marketing support and assets to trade partners and branches.

• Creative support: Develop copy and assets for paid campaigns, coordinating creative suppliers as needed.

About you

• 5+ years’ experience in content, social or digital marketing

• Strong copywriting and content creation skills

• HubSpot or similar CRM experience highly desirable

• Influencer/creator marketing experience

• Solid understanding of SEO, CRO and website content

• Commercial, data-driven mindset

• Strong organisational skills and ability to manage multiple markets and priorities

• Travel, tourism or multi-market experience is a plus

What we offer

• Real creative ownership of a global brand

• A fun, relaxed, traveller-centric culture

• International travel opportunities

• Campervan road trip discounts

• Salary: A$85,000-A$100,000 + super, depending on experience