Social Media & Paid Campaign Specialist

Caravea Pty Ltd; Melbourne; On-site; AUD 90,000 - 100,000; Full time

Benefits offered by this job

Clear path to Marketing Manager

One-on-one mentoring from CMO

Training & personal branding support

Travel for client shoots & industry–;

Job summary

Caravea Pty Ltd in Melbourne seeks a hands-on Paid Media Lead to manage Meta, Google, TikTok and YouTube campaigns for a multi-client portfolio.

You’ll report to the CMO, guide a media buyer, and collaborate with designers to craft engaging ads and reels while meeting deadlines. A clear path to Marketing Manager and AI-driven efficiency initiatives are part of the role.

Qualifications

• Hands-on Meta Ads and Google Ads experience, with results you can walk us through.
• Confident with conversion tracking.
• Clear, warm writing for ads and social.
• Able to work with multiple clients and deadlines.
• Full working rights in Australia.

Responsibilities

• Plan, run and improve Meta Ads, Google Ads, TikTok and YouTube campaigns across the full funnel.
• Plan social posts, calendars and write captions that sound like a person, not AI slop.
• Brief our designers and videographer, and turn shoots into reels and short-form video.
• Develop a positive relationship with clients and ensure work is completed and delivered on time.
• Report monthly on spend, results and CRM-verified cost per lead, and present to clients.

Skills

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Ads Manager

Conversion tracking

Content calendar

Tools

Ads Manager

Job description

• Full time, on site · $90,000 – $100,000 + super

Love making an ad that creates enquiries that turn into real sales? Join Caravea to lead paid media and socials for caravan and RV brands, learn directly from our CMO, and have a clear path to becoming a Marketing Manager.

About Caravea

Caravea is located in South Morang, a marketing and technology company built for one industry: Caravans and RVs. We help manufacturers, dealers, holiday parks and suppliers find more buyers and guests through four business channels:

Caravea Creative, our creative & marketing agency

Caravea.au, our caravan and RV marketplace

Conect, our software platform that helps manufacturers and dealers manage their leads

A network of 110+ industry websites

We’re an AI-first team, so if you love using AI and improving efficiency, you'll fit right in.

The role

You’ll lead paid media across a multi-client portfolio and our own brands. You’ll report to our CMO, guide our media buyer, and work closely with our designers and videographer. No two weeks look the same: a manufacturer’s new model launch one week, a holiday park’s school holiday push the next.

Plan, run and improve Meta Ads, Google Ads, TikTok and YouTube campaigns across the full funnel

Plan social posts, calendars and write captions that sound like a person, not AI slop

Brief our designers and videographer, and turn shoots into reels and short-form video

Develop a positive relationship with clients and ensure work is completed and delivered on time

Report monthly on spend, results and CRM-verified cost per lead, and present to clients

About you

You’re as comfortable in Ads Manager as you are planning a content calendar. You want to grow professionaly and own your results, get curious about the why behind the numbers, and have an eye for a story that connects.

Hands‑on Meta Ads and Google Ads experience, with results you can walk us through

Confident with conversion tracking

Clear, warm writing for ads and social

Able to work with multiple clients and deadlines

Full working rights in Australia

Not essential, but bonus points if you’ve marketed Caravans, RVs, Cars or other big‑ticket purchases. As well as run Facebook pages, YouTube channels, ads or TikTok organics & ads.

What’s in it for you

$90,000 – $100,000 + super

• A clear path to Marketing Manager when you succeed in the role
• One‑on‑one mentoring from our CMO across marketing, sales and the caravan industry
• Training, plus support to build your own personal brand alongside the team and company
• Chances to travel for client shoots and industry events, free parking and team socials

What you’ll learn

How to build offers people can't say no to

How to generate leads that turn into real sales

How to use AI and agentic workflows to get more done

How to turn raw data into reports and insights that clients act on

How to manage client relationships and keep multiple accounts running smoothly