Digital Content Specialist

Intrepid Travel; City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangements

Intrepid trip every year

Generous travel discounts

Extra leave for travel

Parental leave

Access to e-learning and mentoring

Volunteer leave

Employee Assistance Program

Job summary

Intrepid Travel is seeking a Digital Content Specialist to craft compelling, SEO-focused content and optimise our website experience. You will write, structure and refine pages, collaborating closely with the SEO team to boost organic growth and ensure each page delivers clear value to travellers and the business.

The role sits in the Brand Content team and involves working across destinations, CMS updates, and maintaining high writing standards for a global audience.

Qualifications

• 2 years' experience in a similar content or copywriting role.
• Degree in marketing, media, journalism, communications, or related field.
• Excellent written communication with attention to detail.
• Strong understanding of SEO and content across website pages.
• Experience using CMS platforms and managing multiple workstreams.

Responsibilities

• Write, structure and optimise clear, engaging content for the website.
• Collaborate with the SEO team to drive organic growth.
• Build and optimise pages in the CMS and align with business objectives.

Skills

Copywriting

SEO

CMS

Written communication

Attention to detail

Education

Marketing/Media/Journalism degree

Tools

CMS platforms

Job description

Are you someone who loves digital content and knows what makes a website experience great? We are looking for our newest Digital Content Specialist, who will play a pivotal role in creating a world-class digital experience for Intrepid travellers. You will write, structure and optimise clear, engaging and useful content while supporting organic visibility and digital growth. As a key part of our Brand Content team, you’ll bring together written and SEO expertise to make sure every page of our website has a clear purpose and delivers value for both our customers and our business.

Your days will vary from one to the next, you could be researching destinations and writing compelling copy one day, and building and optimising pages in our CMS the next. You’ll work closely with the SEO team to create content that connects with customers and drives organic growth. We’re looking for someone with a sharp eye for detail, a customer -first mindset and the ability to balance quality, creativity and commercial objectives. Working in a global team will require flexibility and fantastic collaboration and communication skills, alongside a real passion for travel and writing!

This is a full time, permanent role, based on a hybrid basis out of our head office on Collins Street in Melbourne, Australia (2 days a week working from home).

Some of the experience you’ll bring will include:

2 years' experience in a similar role in content or copywriting, ideally in house

A relevant degree in marketing, media, journalism, communications, or a similarly related field

Excellent written communication skills, with strong attention to detail and the proven ability to effectively communicate information to a variety of audiences globally

A strong understanding of SEO principles and the ability to create engaging content across website pages.

Experience in using CMS platforms with the ability to handle multiple workstreams and prioritise

We are Intrepid

Our people reflect the diversity of our customers and the communities we visit:

Intrepid is made up of 71 nationalities in over 30 countries, and werecognisethat diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.

Rewarding and developing our people is important to us, some of our workperksinclude:

• Flexible work arrangements,work-from-home and the ability to 'work from anywhere' 4 weeks a year
• A free Intrepid trip every year, plus generous discounts for families, and close friends
• 5 extra days of leave a year for use on Intrepid trips
• A minimum of10 weekspaid parental leave for all parents, and other additional leave provisions.
• Access to e-learning platforms, professionaldevelopmentand mentor programs
• 20 hours of volunteer leave every year to use on causes most important to you
• Employee Assistance Program, a 24/7 service that offers counselling for you and your family

We are Real. Together. Ambitious. Impactful.

These are our values and to usthey'remore than just words, they are the pillars of our success and every dayit'sour people and the work they do thatbringthem to life.

We aim to ensurediversity, equity, and inclusion stay part of our recruitment process. If you require anyreasonableadjustmentto participate in the recruitment process, please contact us at *************@intrepidtravel.comwith your name, location, and what yourequire, we will then be in touch to support your application.