Content & SEO Specialist

Snowy River Caravans; City of Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

A leading caravan manufacturer in Melbourne is seeking a Content Specialist to enhance their digital presence. The ideal candidate will have proven experience in content marketing and social media, with strong storytelling and copywriting skills. Responsibilities include developing engaging content for various platforms and managing SEO strategies. If you're passionate about storytelling and the outdoor lifestyle, apply now to join a creative marketing team.

Qualifications

• Proven experience in content marketing, social media, or digital communications.
• Strong storytelling and copywriting ability tailored to different audiences.
• Solid understanding of SEO, keyword research, and content optimization.

Responsibilities

• Conduct market and competitor analysis to inform content strategy.
• Plan and produce engaging content for newsletters and social media.
• Manage the social content calendar and craft compelling stories.

Skills

Content marketing

Social media management

Storytelling

Copywriting

SEO optimization

Education

Degree in Marketing, Communications, Journalism, or a related field

Tools

Adobe Creative Suite

Sprout Social

Salesforce Marketing Cloud

Job description

Overview

Snowy River Caravans is Australia’s fastest-growing caravan brand. Reporting to the Marketing Manager, you’ll join a creative, fast-paced marketing team within one of Australia’s leading caravan manufacturers. As our Content Specialist, you’ll bring ideas to life across social media, digital, and email channels, including creating stories that connect audiences with the freedom and adventure of the open road. This role is ideal for someone who loves storytelling, thrives in a collaborative environment, and has a strategic mind for audience engagement and lead nurturing.

Key Responsibilities

• Conduct market and competitor analysis to identify emerging trends and inform content strategy
• Plan, design, and produce engaging content for monthly newsletters, social media channels, and email nurturing campaigns
• Develop campaign briefs and collaborate with the marketing and creative teams to ensure consistent brand tone and storytelling across all touchpoints
• Partner with internal teams and external stakeholders to develop innovative and engaging content strategies that strengthen brand presence
• Manage the social content calendar and craft compelling stories across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Write engaging video scripts and collaborate with the production team to deliver content aligned with brand messaging and audience engagement goals
• Lead SEO strategy and execution to improve website visibility, search rankings, and overall content performance through keyword research and optimization
• Support additional content creation, editing, and campaign initiatives as required

Qualifications

• Proven experience in content marketing, social media, or digital communications (experience in lifestyle, automotive, or outdoor industries is advantageous)
• Strong storytelling and copywriting ability, with a knack for tailoring messages to different audiences and platforms for the Australian market
• Solid understanding of SEO, keyword research, and content optimization best practices
• Familiarity with email marketing and social media tools such as Sprout Social and Salesforce Marketing Cloud, with a focus on creating lead nurturing touchpoints that guide audiences through the customer journey
• Proficient in Adobe Creative Suite, Canva, or Figma for content layout, design, and creative production
• Experience writing or producing short-form video content and working with creative or production teams
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment
• Degree in Marketing, Communications, Journalism, or a related field preferred

Ready to Apply

If you’re a relationship-builder with a love for the open road and want to be part of something growing, innovative, and customer-centric, we’d love to meet you. Apply now and help us deliver the Snowy River experience to thousands of Aussie adventurers.

Snowy River Caravans is an Equal Opportunity Employer and welcomes applications from a diverse range of backgrounds. We are committed to creating an inclusive work environment for all employees. Only applicants with full Australian working rights should apply. No agencies please.