Social Growth Lead: Brand & Influencer Strategy

Ringers Western; Gold Coast City; On-site; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Mentorship

Hands-on apparel experience

Product development exposure

Competitive salary

HQ in Helensvale

Collaborative team

Job summary

Ringers Western on the Gold Coast is seeking a Social Media & Influencer Manager to lead our social strategy, craft engaging content and accelerate growth across Australian and international markets. You will translate audience insights into compelling storytelling, optimize posting across platforms, and drive measurable impact on brand awareness and revenue.

You'll own social performance dashboards, collaborate with creative, eCommerce, paid media and partnerships, and mentor junior team

Qualifications

• Experience managing and growing social media for a consumer brand.
• Strong content storytelling and creative judgement.
• Commercially minded with focus on measurable results.
• Understanding the customer journey across platforms.

Responsibilities

• Lead and grow social media presence across all platforms.
• Develop social-first content and storytelling with a focus on short-form video.
• Drive audience growth, engagement and brand awareness in AU and international markets.
• Stay ahead of platform trends and emerging formats to fit the brand.
• Collaborate with influencers, ambassadors, sponsorships and brand partners to maximise reach.
• Own social performance and reporting with insights on engagement, traffic, conversion and revenue.
• Understand the role of social in the customer journey from awareness to retention.
• Work with creative, eCommerce, paid media, partnerships and marketing to support objectives.
• Bring fresh ideas to keep Ringers Western ahead of the game.

Skills

Social media strategy

Content storytelling

Influencer partnerships

Brand awareness & growth

Analytics & reporting

Job description

Ringers Western on the Gold Coast is seeking a Social Media & Influencer Manager to lead our social strategy, craft engaging content and accelerate growth across Australian and international markets. You will translate audience insights into compelling storytelling, optimize posting across platforms, and drive measurable impact on brand awareness and revenue.

You'll own social performance dashboards, collaborate with creative, eCommerce, paid media and partnerships, and mentor junior team