Social Media & Influencer Manager

Ringers Western; Gold Coast City; Sur place; AUD 85 000 - 120 000; Plein temps

Avantages offerts par ce poste

Mentorship

Hands-on apparel experience

Product development exposure

Competitive salary

HQ in Helensvale

Collaborative team

Résumé du poste

Ringers Western on the Gold Coast is seeking a Social Media & Influencer Manager to lead our social strategy, craft engaging content and accelerate growth across Australian and international markets. You will translate audience insights into compelling storytelling, optimize posting across platforms, and drive measurable impact on brand awareness and revenue.

You'll own social performance dashboards, collaborate with creative, eCommerce, paid media and partnerships, and mentor junior team

Qualifications

• Experience managing and growing social media for a consumer brand.
• Strong content storytelling and creative judgement.
• Commercially minded with focus on measurable results.
• Understanding the customer journey across platforms.

Responsabilités

• Lead and grow social media presence across all platforms.
• Develop social-first content and storytelling with a focus on short-form video.
• Drive audience growth, engagement and brand awareness in AU and international markets.
• Stay ahead of platform trends and emerging formats to fit the brand.
• Collaborate with influencers, ambassadors, sponsorships and brand partners to maximise reach.
• Own social performance and reporting with insights on engagement, traffic, conversion and revenue.
• Understand the role of social in the customer journey from awareness to retention.
• Work with creative, eCommerce, paid media, partnerships and marketing to support objectives.
• Bring fresh ideas to keep Ringers Western ahead of the game.

Connaissances

Social media strategy

Content storytelling

Influencer partnerships

Brand awareness & growth

Analytics & reporting

Description du poste

Help Shape the Future of a Fast-Growing Global Brand.

Ringers Western is a high-growth Australian country and western brand with big global ambitions. We're looking for a driven, creative and commercially minded Social Media & Influencer Manager to help take our brand to the next level.

This is an opportunity for someone who knows social media inside and out, understands what makes great content and has the ability to turn ideas into brand growth.

The Role

You'll lead Ringers Western's social media strategy and execution as part of the broader marketing strategy, creating content and strategies that grow our audience, build brand awareness and drive engagement and sales.

You'll be responsible for:

• Leading and growing our social media presence across all platforms.

• Developing social first content and storytelling that builds desire for both the brand and our products, with a strong understanding of short form video.

• Driving audience growth, engagement and brand awareness across Australian and international markets.

• Staying ahead of platform behaviour, cultural shifts, emerging formats and technology with the judgement to know what's right for the Ringers Western brand.

• Working with influencers, ambassadors, sponsorships and brand partners to maximise reach.

• Owning social performance and reporting, using audience behaviour, engagement, traffic, conversion and revenue insights to understand what's working and continually improve the content strategy.

• Understanding the role social plays across the customer journey. From attracting new audiences and building brand and product desire through to driving action, conversion and retention.

• Working closely with creative, eCommerce, paid media, partnerships and the wider marketing team to ensure social supports broader brand and commercial objectives.

• Applying strong creative judgement understanding when an idea, trend or piece of content strengthens the brand and when it doesn't.

• Bringing fresh ideas and new approaches to keep Ringers Western ahead of the game.

About You

• Experienced in managing and growing social media channels for a consumer brand.

• Creative, with a strong understanding of content, storytelling and what gets people engaging.

• Commercially minded and focused on delivering measurable results.

• Commercially you want to understand what happens after someone engages with content, from click-through and product discovery through to conversion.

• Customer focused you think beyond what performs on a platform and understand why content resonates, what it makes the customer feel and what action it encourages.

• Brand conscious, with the ability to balance short term performance with building a distinctive, credible and consistent brand over the long term.

• Across the latest platforms, trends, technology and social media developments.

• Proactive, energetic and always looking for the next opportunity.

• Collaborative and adaptable, bring strong ideas and opinions, but you're equally comfortable receiving feedback, changing direction and working towards a shared outcome.

• Confident enough to challenge thinking constructively, while understanding when it's time to align behind a decision and move forward.

• Someone with strong judgement who values quality over simply creating content for content's sake.

• Someone who wants to make an impact, challenge the norm and help build something bigger.

Why Join Ringers Western?

Benefits

• Develop your skills with guidance from experienced product professionals

• Gain hands on experience across a broad range of apparel categories

• See the product development process from initial samples through to production

• Join a growing Australian brand with passionate and loyal customers

• Be part of a collaborative team at our Helensvale headquarters

• Enjoy a competitive salary package and staff benefits

About us

Ringers Western is a growing Australian brand. From the worksite to the rodeo, the pub to the paddock, our customers rely on clothing that looks good and works hard. Country is booming. Western is bigger than ever. And Ringers Western is right at the centre of it.