Social Growth Director — Melbourne (Hybrid)

Wpp

Melbourne

Hybrid

AUD 180,000 - 240,000

Full time

11 days ago

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Benefits offered by this job

Competitive salary package

20–25 days annual leave

Flexible working environment

Paid parental leave

Flexible public holidays

Birthday leave

Early finishes during the summer

Job summary

Mindshare, a leading WPP Media brand in Melbourne, is seeking an Implementation & Activation Director (Social) to spearhead NAB’s paid social strategy. This role blends strategic leadership with hands-on activation, delivering campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snap.

You will lead a team of three social specialists, drive data-driven optimization, and act as NAB's trusted digital consultant, translating insights into tangible growth while thriving in a hybrid office

Qualifications

10+ years of agency experience in paid digital media.
Proven leadership with at least two direct reports.
Analytical focus on CPA and ROI.
Excellent communicator to present evidence-led recommendations.
Understanding of social media integration with Programmatic and Search.

Responsibilities

Spearhead Social Strategy: oversee NAB’s paid social presence across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snap.
Drive Real Business Outcomes: impact media ROI and customer acquisition.
Empower a Brilliant Team: lead and coach three social specialists.
Be the Trusted Consultant: advise NAB with latest platform updates and opportunities.
Unearth 'So What' Insights: translate data into actionable optimization plans.