Social Creative Lead (Maternity Cover 12-mths)

We The People; Melbourne; Vor Ort; AUD 120.000 - 150.000; Vollzeit

Benefits dieser Stelle

Flexible working arrangements

Collingwood office location

Zusammenfassung

WE THE PEOPLE, a social-first agency in Melbourne, is seeking a Social Media Lead (Creative Editorial) for a 12-month maternity leave contract. You will lead social video programs across local and regional brands, guiding a small team and shaping content trends with culture-first creativity.

You will develop on-brand strategies, manage video projects across TikTok/Instagram/YouTube, and mentor junior team members while collaborating with senior stakeholders to deliver scroll-stopping content.

Qualifikationen

• Minimum 6-8+ years of social media marketing and/or content creation experience.
• The ability to capture and edit engaging content suitable for social media channels.
• Prior Experience developing social media strategy, content and copywriting & running social media accounts for brands.
• The ability to create engaging visual social media assets and a solid understanding of the Adobe Creative Suite
• A passion for creativity and coming up with new content ideas.
• A proven leadership capability, with prior experience leading creative teams.
• The ability to work both independently and collaboratively within a team environment.
• Strong communication skills to confidently share ideas and present work to other team members and clients.
• Strong organisational skills to ensure tasks are completed on tight deadlines.
• A proactive approach to work and delivering great results for clients.
• Previous experience in an agency or in-house background, with a specific focus on social, is viewed favourably.

Aufgaben

• Lead the planning, creation and implementation of Social Media programs, both paid and organic, for client partners, with a specific focus on social video/TikTok.
• Develop an on-brand social media content strategy for client partners, with tactical approaches for each channel.
• Lead a team of Social Video Producers & Coordinators to deliver social and content works for client partners; being accountable for the integration, management, strategic approach and delivery of all key work streams.
• Ideate on-brand social content (with a focus on Social Video/TikTok video content); developing scripts and concepts to be captured, as aligned with the brand's social/TikTok strategy.
• Organise Social Video shoots - including the organisation of talent and location, with the support of other agency staff.
• Capture and edit Social Video content both in-app and/or on CapCut /Adobe Premiere.
• Engage the client to demonstrate how tactical content aligns with strategy and gather active feedback.
• Develop performance reports to share internally and with our client partners to share future optimisation of content.
• Participate in new business pitches and activities, as required.
• Oversee the training and mentoring of junior team members within the Creative & Content Team.
• Directly responsible for building and maintaining relationships with senior stakeholders (internal and external) that client partners request by name.

Kenntnisse

Leadership

Content creation

Social media strategy

Copywriting

Video editing

Storytelling

Tools

Adobe Creative Suite

CapCut

Adobe Premiere

Jobbeschreibung

Social-first agency WE THE PEOPLE, is looking for an enthusiastic Social Media Lead (Creative Editorial) to join our growing team in Melbourne for a 12-month maternity leave contract.

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We've offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands.

About the Role

As a Social Media Lead (Creative Editorial), you’ll be responsible for the social creative outputs across a range of local & regional brands. This is an exciting role for someone who is passionate about social media and who has their finger on the pulse of content trends, culture-first creativity, emerging platforms, and formats. Being responsible for a small team, and working within our broader leadership structure, you'll be an engaged and proactive creative leader working to deliver scroll-stopping small & big ideas.

In this role, you’ll…

• Lead the planning, creation and implementation of Social Media programs, both paid and organic, for client partners, with a specific focus on social video/TikTok.
• Develop an on-brand social media content strategy for client partners, with tactical approaches for each channel.
• Leading & managing Social Video (TikTok, Instagram Reels, YouTube) projects through the agency, including allocating responsibilities, providing direction and tasking work across the team.
• Lead a team of Social Video Producers & Coordinators to deliver social and content works for client partners; being accountable for the integration, management, strategic approach and delivery of all key work streams.
• Ideate on-brand social content (with a focus on Social Video/TikTok video content); developing scripts and concepts to be captured, as aligned with the brand's social/TikTok strategy.
• Organise Social Video shoots - including the organisation of talent and location, with the support of other agency staff.
• Capture and edit Social Video content both in-app and/or on CapCut /Adobe Premiere.
• Engage the client to demonstrate how tactical content aligns with strategy and gather active feedback.
• Develop performance reports to share internally and with our client partners to share future optimisation of content.
• Participate in new business pitches and activities, as required.
• Oversee the training and mentoring of junior team members within the Creative & Content Team.
• Directly responsible for building and maintaining relationships with senior stakeholders (internal and external) that client partners request by name.

You’ll be bringing to the table...

• Minimum 6-8+ years of social media marketing and/or content creation experience.
• The ability to capture and edit engaging content suitable for social media channels.
• Prior Experience developing social media strategy, content and copywriting & running social media accounts for brands.
• The ability to create engaging visual social media assets and a solid understanding of the Adobe Creative Suite
• A passion for creativity and coming up with new content ideas.
• A proven leadership capability, with prior experience leading creative teams.
• The ability to work both independently and collaboratively within a team environment.
• Strong communication skills to confidently share ideas and present work to other team members and clients.
• Strong organisational skills to ensure tasks are completed on tight deadlines.
• A proactive approach to work and delivering great results for clients.
• Previous experience in an agency or in-house background, with a specific focus on social, is viewed favourably.

What we offer you...

• A fun and energetic workplace full of passionate, creative people.
• Based in our Collingwood office!
• Flexible working arrangements; we’re not just about the 9 – 5 and offer flexibility in the ways we work.
• Opportunity to grow your career through professional development and up-skill opportunities at We The People.
• The chance to build your career in our growing team.