Social Media Manager

Private Address; Sydney; Hybrid; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Northern Beaches location

Travel opportunities

Job summary

Private Address is seeking a Social Media Manager to own and grow our presence across music-focused campaigns. You will plan, create and schedule content, and drive engagement across TikTok, Instagram, YouTube and emerging platforms.

You'll work with a small creative team, coordinate with a videographer, and shape campaigns that resonate with audiences across time zones, including weekends and evenings when needed.

Hybrid role based on the Northern Beaches with occasional travel for campaigns.

Qualifications

• Proven experience in social media management and content creation.
• Strong understanding of TikTok, Instagram, YouTube and emerging platforms.
• Experience with analytics and audience engagement strategies.
• Excellent organizational and time-management skills.
• Music, entertainment or creative agency background is a plus.

Responsibilities

• Develop and execute engaging social media and content strategies across key platforms.
• Create engaging short-form video content for TikTok, Instagram Reels, YouTube Shorts and other platforms.
• Manage content calendars, scheduling, publishing and day-to-day social media activity.
• Develop creative concepts, recurring content formats and storytelling opportunities.
• Monitor social media analytics, engagement and performance to inform future content.
• Stay across emerging social trends, platform developments and digital culture.
• Support audience engagement initiatives and community-focused social content.
• Collaborate closely with internal teams and external creative partners.
• Maintain organised content libraries, assets and production files.
• Support content requirements across campaigns, events and promotional activity.

Skills

Social media management

Content creation

Analytics

Strategy development

Time management

Collaboration

Audience engagement

Tools

Mailchimp

Laylo

Job description

Experience managing Instagram, TikTok, YouTube and other social platforms.

Hand-on experience with social media analytics and strategy.

A keen eye for quality and style

Social Media Manager

Are you a social media specialist with a passion for music, storytelling and digital culture?

Do you love being part of growing the audience, scheduling engaging content and developing social strategies that connect with audiences?

Exciting opportunity to work across social media, content and digital storytelling within the entertainment industry.

Our client is an established business operating within the music and entertainment industry, looking for a talented Social Media Manager to join their creative team. This is a unique opportunity to take ownership of social media and content scheduling and drive the audience across a diverse range of creative projects and campaigns.

You will be working across content ideation, post scheduling, social media calendar management across all accounts and the hands-on execution.

Working closely with the videographer who oversees the creative direction, you will take ownership of the day-to-day social media planning and execution. You will be responsible for developing fresh content ideas, planning and executing social campaigns, managing publishing schedules and ensuring a consistent and engaging presence across key platforms.

With audiences across different markets, you will need to be comfortable working across time zones, responding to emerging opportunities and occasionally supporting content requirements outside standard business hours.

Key Roles and Responsibilities

• Develop and execute engaging social media and content strategies across key platforms
• Create engaging short-form video content for TikTok, Instagram Reels, YouTube Shorts and other platforms
• Manage content calendars, scheduling, publishing and day-to-day social media activity.
• Develop creative concepts, recurring content formats and storytelling opportunities
• Monitor social media analytics, engagement and performance to inform future content
• Stay across emerging social trends, platform developments and digital culture
• Support audience engagement initiatives and community-focused social content
• Collaborate closely with internal teams and external creative partners
• Maintain organised content libraries, assets and production files
• Support content requirements across campaigns, events and promotional activity

Your Experience

• Proven experience in social media management and content creation
• Excellent understanding of TikTok, Instagram, YouTube and emerging social platforms
• Strong understanding of social media strategy, analytics and audience engagement
• Strong organisational skills with the ability to manage multiple projects and deadlines
• Confident working independently and collaborating with a small creative team
• Excellent communication skills, responsiveness and attention to detail
• Music, entertainment, events or creative agency experience highly regarded
• Experience with Mailchimp, Laylo and digital marketing platforms advantageous

Ways of Working

• Hybrid working arrangement, approximately three days onsite and two days remote
• Northern Beaches - based role
• Flexibility around working hours to accommodate different audiences and campaign schedules
• Occasional evening and weekend requirements
• Must hold a valid driver’s licence and passport, with the ability to travel when required
• Potential opportunities for work-related travel

This is an exciting opportunity for a passionate and highly capable social media and content specialist who wants to work within a creative, fast-moving industry. You will have the opportunity to take ownership of digital and social content, bring fresh ideas to life and play an important role in shaping engaging social campaigns and audience experiences.

Sounds like the perfect role for you?