Social Creative: Culture-First Content & Strategy

Clemenger BBDO; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

Clemenger BBDO Melbourne is seeking aSocial Creative who translates strategic briefs into tone of voice, art direction and copy for social campaigns across organic and paid channels, working with our cross‑functional teams.

You’ll own ideas from concept to delivery, shoot or direct shoots when needed, stay ahead of culture on TikTok, Instagram, YouTube and more, and collaborate with production, media and influencers to deliver bold social ideas.

Qualifications

• Understanding culture and what earns attention on social platforms.
• Ability to translate briefs into tone of voice, art direction and copy for social formats.
• Familiarity with native platform best practices and current social trends.

Responsibilities

• Concept social-first ideas across organic and paid campaigns and always-on content.
• Deliver assets on time, on brief, aligned with brand requirements.
• Coordinate with shooters, producers and cross-functional teams to execute concepts.
• Use data and social performance signals to sharpen future ideas.

Skills

Cultural fluency

Social media trends

Strategic framing

Creative direction collaboration

Job description

Clemenger BBDO Melbourne is seeking aSocial Creative who translates strategic briefs into tone of voice, art direction and copy for social campaigns across organic and paid channels, working with our cross‑functional teams.

You’ll own ideas from concept to delivery, shoot or direct shoots when needed, stay ahead of culture on TikTok, Instagram, YouTube and more, and collaborate with production, media and influencers to deliver bold social ideas.