Shopper & Consumer Insights Lead (Omni-Channel)

Bega Dairy and Drinks Services Pty Ltd

Melbourne

On-site

AUD 120,000 - 160,000

Full time

44 hours ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Bega Dairy and Drinks Services Pty Ltd in Melbourne is seeking a Shopper & Consumer Insights Specialist to build our shopper insights capability and champion the voice of the consumer across the business. You will combine research, analytics, AI, and emerging tech to uncover drivers of purchasing behavior and translate insights into actionable opportunities for brands and omni-channel strategies.

The role collaborates with Marketing, Innovation, Sales, and Revenue Management to embed insights

Qualifications

Experience in FMCG category management, consumer insights, or market research agencies.
Strong qualitative and quantitative research skills with agency management experience.
Ability to translate insights into business objectives and growth opportunities.

Responsibilities

Lead and embed Brand Health Tracking programs, measuring brand equity and the impact of advertising and promotional investment.
Build shopper insights capability and manage external agency partners, embracing AI and emerging insights technologies.
Develop omni-channel shopper insights for in-store, e‑commerce and go-to-market strategies.
Partner across Marketing, Innovation, Sales and Revenue Management to embed consumer insights into brand, category and commercial decision-making.
Turn complex research and data into compelling, actionable stories that influence portfolio, channel and customer strategies.