Head of Consumer Insights

a2M Career Site; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work policy

Family inclusive workplace

Parental leave

Job summary

The a2 Milk Company is seeking a Head of Consumer Insights to lead global consumer, shopper and market understanding across key regions from Sydney to the US. You will guide growth strategy, portfolio evolution and innovation platforms with a consumer-first lens.

You will bring 15+ years in consumer insights, a track record of turning insights into brand and growth, and strong qualitative/quantitative expertise.

Qualifications

• 15+ years consumer insights and research leadership.
• Proven ability to turn consumer insight into growth strategy.
• Mastery of qualitative and quantitative methods.
• International exposure in multiple markets.
• Experience in nutrition, infant formula or dairy is valued.

Responsibilities

• Shape future consumer, nutrition and audience platforms.
• Influence portfolio and innovation strategy with data-driven insights.
• Build foundations across usage, segmentation, brand and category insights.
• Turn insight into commercial action with persuasive strategic narratives.
• Elevate the insights agenda with governance, partnerships and AI-enabled methods.

Skills

Senior leadership

Global FMCG experience

Consumer insights

Strategic influence

Quantitative research

Qualitative research

Nutrition knowledge

Job description

At The a2 Milk Company, we believe in doing dairy differently.

The a2 Milk Company, driven by science and a pioneering spirit, disrupted the dairy and infant milk formula industry. Our vision is to create an A1-free world where dairy nourishes all people and our planet. The a2 Milk Company seeks to achieve this through the naturally occurring a2 Milk® difference and by bringing a more sustainable approach to dairy.

For us, understanding the consumer isn't simply about explaining what is happening today. It’s about anticipating what lies ahead and turning that foresight into the choices that shape our brands, innovation pipeline and future growth.

We’re looking for an exceptional Head of Consumer Insights to lead this agenda across Central Marketing, Australia, the US and emerging markets, while contributing to selected global innovation and nutrition programmes. Reporting to the Chief Marketing Officer, this is an enterprise leadership role with the opportunity to influence some of our most important decisions around consumers, brand, portfolio, innovation and growth.

The opportunity

This role will suit a senior insights leader who is ready to bring their experience of a global FMCG environment into a business where they can shape decisions across the entire enterprise.

You’ll integrate consumer, shopper, cultural, category and market understanding to answer the bigger questions:

• Where will our next generation of growth come from?
• How are consumers' expectations around health, nutrition and dairy evolving?
• Which audiences, occasions and propositions represent the strongest opportunities?
• How should our portfolio evolve to capture them?
• What consumer benefits, claims and innovation platforms can we build for the future?

The remit stretches from liquid milk and dairy through to future nutrition, innovation and emerging growth platforms, combining long-range consumer foresight with the commercial realities of building brands and categories today.

More specifically, you will;

Shape the future

Lead future consumer, nutrition and audience platforms, identifying and translating macro trends across health, nutrition, dairy, culture and categories into meaningful growth opportunities and innovation choices.

Influence portfolio and innovation strategy

Help define where a2MC should play next and how the portfolio should evolve, from future-facing architecture and positioning to ingredient strategy and propositions. You'll connect emerging nutritional and scientific evidence with compelling consumer benefits, claims and innovation roadmaps.

Build powerful consumer and category foundations

Lead major global and market programmes spanning Usage & Attitude studies, segmentation, brand and category foundations, shopper insights, pricing, sensory research and emerging-market deep dives.

Turn insight into commercial action

Synthesise research, market intelligence and commercial data into persuasive strategic narratives that shape senior decision‑making across brand, portfolio, innovation and investment.

Elevate the insights agenda

Build best-in-class research and insight capability through strong governance, methodologies, agency partnerships, knowledge management and new ways of working, including responsible applications of agentic AI and automation across research and insight delivery.

Lead through influence

Operate across a network of regional business units, functional specialists and research partners, bringing the consumer voice into enterprise and regional decision‑making and strengthening consumer‑first thinking throughout the organisation.

About you

You are likely to have developed your career within a large, complex, consumer‑led FMCG organisation, where Consumer Insights is expected to do far more than deliver research.

You understand how leading consumer organisations use insight to find growth, challenge convention, shape innovation and inform senior commercial decisions.

You will bring:

• 15+ years’ consumer insights and research experience, including senior client‑side leadership.
• A proven track record of turning consumer understanding into brand building, portfolio, innovation and growth strategy.
• Mastery across qualitative and quantitative research, segmentation, U&A, sensory, pricing, brand tracking, social listening and marketing effectiveness.
• The credibility to influence senior stakeholders and connect insight investment with growth priorities and commercial outcomes.
• Significant international exposure, with China experience particularly valued.
• Experience across nutrition, infant formula and/or dairy would be highly regarded.
• The ability to move seamlessly between big‑picture strategy and hands‑on insight leadership.

Why this role?

This is a chance to apply sophisticated, multinational‑calibre consumer‑insight disciplines with significant visibility, breadth and influence.

Rather than owning one brand, category or market, you’ll shape thinking across multiple markets and growth horizons, from today's core dairy portfolio to tomorrow's consumer, nutrition and innovation opportunities.

This permanent full-time role is based at McMahon's Point, Sydney, with hybrid working per company policy and domestic and international travel as required.

At The a2 Milk Company, you'll join a collaborative and purpose‑led business where people are trusted to make an impact. We're proud to be recognised as a Family Inclusive Workplace and offer policies and practices that support flexibility, parental leave, family care and wellbeing.

You can also find out more about the benefits of working with us on our Careers Page .

Job Info

• Job Identification 1045
• Job Category Marketing
• Posting Date 11/05/2026, 04:46 AM
• Job Schedule Full time
• Locations Level 4, 182 Blues Point Rd, McMahons Point, NSW, 2060, AU (Hybrid)