Shopper and Consumer Insights Specialist

Bega Dairy and Drinks Services Pty Ltd; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

Bega Dairy and Drinks Services Pty Ltd in Melbourne is seeking a Shopper & Consumer Insights Specialist to build our shopper insights capability and champion the voice of the consumer across the business. You will combine research, analytics, AI, and emerging tech to uncover drivers of purchasing behavior and translate insights into actionable opportunities for brands and omni-channel strategies.

The role collaborates with Marketing, Innovation, Sales, and Revenue Management to embed insights

Qualifications

• Experience in FMCG category management, consumer insights, or market research agencies.
• Strong qualitative and quantitative research skills with agency management experience.
• Ability to translate insights into business objectives and growth opportunities.

Responsibilities

• Lead and embed Brand Health Tracking programs, measuring brand equity and the impact of advertising and promotional investment.
• Build shopper insights capability and manage external agency partners, embracing AI and emerging insights technologies.
• Develop omni-channel shopper insights for in-store, e‑commerce and go-to-market strategies.
• Partner across Marketing, Innovation, Sales and Revenue Management to embed consumer insights into brand, category and commercial decision-making.
• Turn complex research and data into compelling, actionable stories that influence portfolio, channel and customer strategies.

Skills

Consumer insights

Market research

Storytelling

Agency management

AI awareness

AI tools

Tools

AI tools

Job description

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!

Shopper & Consumer Insights Specialist

The Role

Join Bega Group's Category and Consumer Insights team and help shape how we understand and respond to shoppers and consumers across some of Australia's most iconic food and beverage brands. In this newly shaped role, you'll build our shopper insights capability and champion the voice of the consumer across the business. Combining research, analytics, AI and emerging technologies, you'll uncover what drives purchasing behaviour and translate insights into commercially actionable opportunities that strengthen our brands, customer partnerships and omni-channel strategies.

Responsibilities

• Lead and embed our Brand Health Tracking program, measuring brand equity and the impact of advertising and promotional investment.
• Build Bega Group's shopper insights capability, managing external agency partners and embracing AI and emerging insights technologies.
• Develop omni-channel shopper insights and translate them into impactful in-store, e-commerce and go-to-market strategies.
• Partner across Marketing, Innovation, Sales and Revenue Management to embed consumer insights into brand, category and commercial decision-making.
• Turn complex research and data into compelling, actionable stories that influence portfolio, channel and customer strategies.

About You

• Demonstrated experience across FMCG category management, consumer insights and/or market research agency environments
• Strong qualitative and quantitative research capability, including experience managing agencies and delivering consumer or shopper research programs
• Commercially minded, with the ability to connect insights to business objectives, investment decisions and sustainable growth opportunities
• An exceptional storyteller who can simplify complex data and influence stakeholders through clear, practical recommendations
• Curious, proactive and comfortable exploring AI, emerging technologies and new approaches to consumer and shopper insights

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group. We will accept applications from all people with the right to live and work in Australia.

Bega Group is home to many trusted and iconic food and beverage brands. Whether it is VEGEMITE on toast, a Dare on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day. Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and over 3000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!