Hybrid Consumer Insights Lead — AI-Driven Decisions

Goodman Fielder; Ryde; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Training and development

Hybrid working

Wellbeing program including Fitness+

Job summary

Goodman Fielder is seeking an experienced insights lead to build and steer the insights capability, uncover unmet consumer and shopper needs, and link data to strategic decisions across our brands. You will stitch data sources, reframe business questions, and translate evidence into clear recommendations that influence plans.

You’ll also pilot AI-enabled planning to speed insights and empower teams in a decentralised, entrepreneurial environment.

Qualifications

• Around 5-7+ years in insights, research, analytics or a commercial strategy role.
• Comfort across both qualitative and quantitative methods.
• Experience turning messy or incomplete data into a clear recommendation.
• Solid understanding of AI and new tools to enhance insights.

Responsibilities

• Get beneath the surface to uncover unmet consumer and shopper needs.
• Stitch the evidence together by combining multiple data sources.
• Reframe business questions and turn insights into clear recommendations that change plans.
• Help build for the era of AI teammates and pilot agentic AI in planning, execution, and analysis.
• Make insights faster and easier to use with modern tools and AI.
• Help teams use insight effectively on a daily basis.

Skills

Insights

Research

Analytics

Commercial strategy

Job description

Goodman Fielder is seeking an experienced insights lead to build and steer the insights capability, uncover unmet consumer and shopper needs, and link data to strategic decisions across our brands. You will stitch data sources, reframe business questions, and translate evidence into clear recommendations that influence plans.

You’ll also pilot AI-enabled planning to speed insights and empower teams in a decentralised, entrepreneurial environment.