Director, Shopper Marketing & Omnichannel Growth

Coca-Cola Europacific Partners; North Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Product allowance

Staff discounts

Cheers Rewards

Learning opportunities

Employee Share Purchase Plan

Hybrid working

Parental leave

Wellbeing support

Job summary

Coca-Cola Europacific Partners is seeking a seasoned Head of Shopper Marketing to lead Australia’s shopper and omnichannel agenda from North Sydney. You will set long‑term strategy, build capability, and coach two senior managers to deliver measurable commercial impact.

You’ll translate shopper insights into actionable plans across physical and digital channels, partnering with Sales, Marketing and Go‑to‑Market teams while aligning with global practices for local execution.

Qualifications

• Extensive senior-level shopper marketing experience in FMCG/beverages.
• Expertise in omnichannel path-to-purchase and digital activation.
• Experience embedding shopper strategy across commercial planning.
• Strong stakeholder management and influencing skills.
• Bachelor’s degree in Business, Commerce, Marketing, Economics or related field.

Responsibilities

• Set long-term shopper marketing strategy and capability roadmap.
• Define omnichannel path-to-purchase across channels.
• Build practical frameworks and playbooks for shopper-centric planning.
• Partner with Sales, Category, Marketing and GTM teams to drive growth.
• Collaborate with global and regional teams to adapt best practices.
• Lead and develop two senior Shopper Marketing Managers.
• Measure and optimize shopper marketing effectiveness through tests and learning.

Skills

Senior-level shopper marketing

FMCG/beverages

Omnichannel / digital commerce

Stakeholder management

Leadership / mentoring

Education

Bachelor's degree in Business, Commerce, Marketing, Economics

Job description

Coca-Cola Europacific Partners is seeking a seasoned Head of Shopper Marketing to lead Australia’s shopper and omnichannel agenda from North Sydney. You will set long‑term strategy, build capability, and coach two senior managers to deliver measurable commercial impact.

You’ll translate shopper insights into actionable plans across physical and digital channels, partnering with Sales, Marketing and Go‑to‑Market teams while aligning with global practices for local execution.