Search & Performance Lead

Parity Consulting; City of Melbourne; On-site; AUD 130,000 - 180,000; Full time

Job summary

Parity Consulting is seeking a Search and Performance Lead to build a unified search capability across SEO, GEO and SEM from Melbourne. You will own end-to-end search strategy, drive high-intent member acquisition, and reduce cost-per-result through experimentation and data-driven optimisation.

This is a hands-on strategic role partnering with cross-functional teams, guiding external agency partners, and shaping how the fund appears across traditional search engines and AI-driven discovery

Qualifications

• Hands-on experience developing and optimising SEO and SEM strategies that drive commercial results.
• Strong knowledge of technical SEO, schema, and Core Web Vitals.
• Experience guiding agency partners on SEM performance and Quality Score.
• Ability to work with cross-functional teams in regulated environments.

Responsibilities

• Build and own the end-to-end search strategy across SEO, GEO and SEM, translating commercial priorities into channel roadmaps and prioritised backlogs.
• Lead the monthly optimisation cadence of plan, test, learn, scale and champion a culture of experimentation and continuous improvement.
• Own technical, on-page and off-page SEO, plus define the GEO framework to increase visibility across AI Overviews and LLM platforms.
• Guide and direct media agency partners on SEM execution across Google and Microsoft, holding them accountable for performance, governance and quality standards.
• Develop and maintain search analytics frameworks, KPIs, guardrails and attribution models using GSC, GA4, SEMrush and other tools.
• Build cross-functional working groups across Content, Digital, Compliance and Data, creating playbooks and running training to upskill stakeholders.

Skills

SEO

SEM

Technical SEO

Analytics

Tools

GSC

GA4

SEMrush

Job description

The Company

Our client is a trusted industry super fund committed to delivering exceptional member outcomes through innovation and strategic growth.They're investing in their digital capabilities and search presence as a core pillar of their acquisition and engagement strategy.

The Opportunity

An exciting opportunity has emerged for a Search and Performance Lead to join their Marketing team on a permanent basis and build out a unified search capability across SEO, GEO and SEM.You'll own the end-to-end search strategy, drive high-intent member acquisition, and lower cost-per-result through data-driven optimisation and experimentation.This is a hands-on strategic role where you'll partner with cross-functional teams, guide external agency partners, and shape how the fund shows up across traditional search engines and AI-driven discovery platforms.

This is a Melbourne-based role.

Key Accountabilities

• Build and own the end-to-end search strategy across SEO, GEO and SEM, translating commercial priorities into channel roadmaps and prioritised backlogs
• Lead the monthly optimisation cadence of plan, test, learn, scale and champion a culture of experimentation and continuous improvement
• Own technical, on-page and off-page SEO, plus define the GEO framework to increase visibility across AI Overviews and LLM platforms
• Guide and direct media agency partners on SEM execution across Google and Microsoft, holding them accountable for performance, governance and quality standards
• Develop and maintain search analytics frameworks, KPIs, guardrails and attribution models using GSC, GA4, SEMrush and other tools
• Build cross-functional working groups across Content, Digital, Compliance and Data, creating playbooks and running training to upskill stakeholders

Ideal Experience

• Hands-on experience developing and optimising SEO and SEM strategies that drive commercial results, ideally within regulated industries such as superannuation, financial services or banking
• Strong technical SEO knowledge including structured data, schema, entity building, E-E-A-T, and Core Web Vitals, plus familiarity with AI-driven search environments
• Proven experience guiding and holding agency partners accountable for SEM performance, governance and quality across bidding strategy, ad relevance and Quality Score optimisation
• Experience working with cross-functional teams in complex, compliance-sensitive environments where landing page optimisation and messaging accuracy are non-negotiable

Why Apply

• Lead the evolution of search strategy at a purpose-driven super fund that prioritises member outcomes and invests in digital capability
• Own a high-impact channel with direct influence on acquisition efficiency, member engagement, and organisational commercial goals
• Work in a collaborative environment where your insights drive decisions across Marketing, Brand, Product and Compliance teams

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.At Parity, we believe in people, not just data.Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.